Regina Rural Weeklies Combination (Lumsden WFPress/White City Star/Oxbow-Carnduff Herald Gazette)
Research and support: AdWest Media (info@adwest.ca)
Bookings and material: AdWest Media (info@adwest.ca)
Group or publisher: Roger Holmes
publication details market info
  • general
  • frequencyweekly
    publication daytue/thu/fri
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth213
    zoneSK - 60min - Regina
  • circulation
  • total circulation:9,468
     paid:1,165
     controlled:8,303
    audit date: 2015/11/17
    audit basis: CMCA-Blend
  • ROP rates
  • ROP open line rate$1.94
    colour B + 1C $225.00
    B + 2C $225.00
    process $225.00
    position charge 0.25% of ad cost
    career / classified rate$1.94
    Net FSI rate charge (CPM)$85.00
  • inserts
  • Insert quantity required 9,400
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charges applicable. CAN NOT ACCEPT SKIDS.
    shipping address
    Lumsden, Carnduff & White City 1027 3rd Avenue, Wainwright, Alberta, T9W 1T6
     
    booking deadline 9am Wed. prior
    material deadline 9am Wed. prior
  • ROP specifications
  • 1C - 1.14" 6C - 7.7"
    2C - 2.45" 7C - 9.0"
    3C - 3.77" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.39" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.14" 6C - 7.7"
    2C - 2.45" 7C - 9.0"
    3C - 3.77" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.39" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.4"w x 5.0"h"
    1/3 page (square) 6.4"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.21"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 7.75"w x 11.75"h"
    Full page 10.25"w x 15.21"h"
  • demographics
  • total population  
    males 8,798
    females 8,570
    total households  
    with children 2,318
    without children 1,978
    person / household 2.7
  • household income
  • average $74,059
    percent over $60k 56%
    percent over $100k 26%
  • education
  • none 14%
    other 86%
    high school 31%
    trades 14%
    college 17%
    university 23%
  • labour force top industries
  • Retail trade 13%
    Agriculture, forestry, fishing and hunting 12%
    Health care and social assistance 10%
    Public administration 8%
    Construction 7%
  • average household spending / yr
  • mortgage payments $4,603
    cell and internet $544
    home renovations $3,300
    rrsp's $2,126
    lotteries $148
    health insurance $379
    appliances $379
    furnishings $812
    computer hardware $358
    auto / truck purchase $3,097
    auto / truck lease $613
    air travel $393
  • agriculture
  • total number of farms 850
    livestock farms 16
    oilseed farms 94
    wheat farms 78
    farms using internet 298
    Report printed: June 28, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data