Estevan Combination (Estevan Mercury / Estevan Lifestyles)
Research and support: AdWest Media (info@adwest.ca)
Bookings and material: AdWest Media (info@adwest.ca)
Group or publisher: Peter Ng
publication details market info
  • general
  • frequencyweekly
    publication daywed/fri
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK - South East
  • circulation
  • total circulation:12,284
     paid:194
     controlled:12,090
    audit date: 2015/11/27
    audit basis: ABC CMCA F
  • ROP rates
  • ROP open line rate$1.86
    colour B + 1C $344.00
    B + 2C $344.00
    process $344.00
    position charge 0.25% of ad cost
    career / classified rate$1.86
    Net FSI rate charge (CPM)$87.00
  • inserts
  • Insert quantity required 13,000
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charge applicable.
    shipping address
    Mercury & South East Lifestyles 1 Breeze Street, Estevan, Saskatchewan, S4A 2L7
     
    booking deadline Fri 3:30 prior
    material deadline Fri 3:30 prior
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.187" 7C - 0.0"
    3C - 4.875" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h"
    1/8 page 4.85"w x 3.86"h"
    1/4 page (V) 4.85"w x 7.79"h"
    1/4 page (H) 6.5"w x 5"h"
    1/3 page (square) 6.5"w x 7.5"h"
    1/2 page (V) 4.85"w x 15.5"h"
    1/2 page (H) 9.875"w x 7.79"h"
    Page Dominant 8.187"w x 11.75"h"
    Full page 9.875"w x 15.5"h"
  • demographics
  • total population  
    males 8,874
    females 8,592
    total households  
    with children 1,996
    without children 1,874
    person / household 2.4
  • household income
  • average $76,668
    percent over $60k 49%
    percent over $100k 21%
  • education
  • none 22%
    other 76%
    high school 31%
    trades 17%
    college 18%
    university 11%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $4,566
    cell and internet $574
    home renovations $3,326
    rrsp's $1,936
    lotteries $148
    health insurance $374
    appliances $403
    furnishings $832
    computer hardware $363
    auto / truck purchase $3,165
    auto / truck lease $619
    air travel $386
  • agriculture
  • total number of farms 1,031
    livestock farms 17
    oilseed farms 161
    wheat farms 141
    farms using internet 338
    Report printed: June 28, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data