West Central SK Weeklies Combination (Eston-Elrose/Kindersley/Leader/Macklin/Rosetown/WC)
Research and support: AdWest Marketing Inc. (info@adwest.ca)
Bookings and material: AdWest Marketing Inc. (bookings@adwest.ca)
Group or publisher: Stewart Crump
publication details market info
  • general
  • frequencyweekly
    publication daymon/tue/wed/fri
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth214
    zoneSK - South West
  • circulation
  • total circulation:20,221
     paid:4,944
     controlled:15,277
    audit date: 2016/05/17
    audit basis: CMCA P/F
  • ROP rates
  • ROP open line rate$4.11
    colour B + 1C $821.94
    B + 2C $821.94
    process $821.94
    position charge 0.25% of ad cost
    career / classified rate$4.11
    Net FSI rate charge (CPM)$5.18
  • inserts
  • Insert quantity required 22,075
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charge applicable. ABLE TO ACCEPT SKIDS.
    shipping address
    West Central SK Weeklies 919 Main Street, Kindersley, SK, S0L 1S0
     
    booking deadline Thur 1pm MT
    material deadline Thur 1pm MT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 13.83"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.57"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 15"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 8.5"w x 11.5"h"
    Full page 10.25"w x 15"h"
  • demographics
  • total population  
    males 17,015
    females 16,879
    total households  
    with children 3,576
    without children 4,005
    person / household 2.5
  • household income
  • average $58,508
    percent over $60k 38%
    percent over $100k 13%
  • education
  • none 24%
    other 76%
    high school 26%
    trades 14%
    college 19%
    university 15%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 33%
    Mining and oil and gas extraction 9%
    Health care and social assistance 8%
    Retail trade 8%
    Educational services 6%
  • average household spending / yr
  • mortgage payments $4,081
    cell and internet $527
    home renovations $2,950
    rrsp's $1,074
    lotteries $120
    health insurance $318
    appliances $382
    furnishings $751
    computer hardware $277
    auto / truck purchase $2,665
    auto / truck lease $551
    air travel $321
  • agriculture
  • total number of farms 4,120
    livestock farms 61
    oilseed farms 234
    wheat farms 1,729
    farms using internet 1,878
    Report printed: June 28, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data