general
| frequency | combo a |
| publication day | mon/tue/fri |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 214 |
| zone | SK-SOUTH WEST |
circulation
| total circulation: | 18,292 |
| paid: | 3,132 |
| controlled: | 15,160 |
| electronic: | |
| audit date: | 2019/05/17 |
| audit basis: | CMCA P/F |
ROP rates
| Level 1 Open Gross | $4.37 |
| Full Colour |
1/4 page |
$426.00 |
|
1/2 page |
$837.00 |
|
full page |
$837.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $4.37 |
| Net FSI rate charge (CPM) | $5.18 |
inserts
| quantity (confirm prior)
|
22,075
|
|
publication specification
|
|
|
| booking deadline
|
Thu 1pm CT
|
| material deadline
|
Thu 1pm MT
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
3.25"w x 6.0"h
|
|
1/4 page (V)
|
5.0"w x 7.85"h
|
|
1/3 page (H)
|
10.25"w x 5.25"h
|
|
1/3 page (V)
|
5.0"w x 10.25"h
|
|
1/2 page (H)
|
10.25"w x 7.85"h
|
|
1/2 page (V)
|
5.0"w x 15.285"h
|
|
3/4 page (V)
|
10.25"w x 11.785"h
|
|
Page Dominant
|
8.5"w x 11.785"h
|
|
Full page
|
10.25"w x 15.285"h
|
|
demographics
| total population |
|
| males |
17,015 |
| females |
16,879 |
| total households |
|
| with children |
3,576 |
| without children |
4,005 |
| person / household |
2.5 |
household income
| average |
$58,508 |
| percent over $60k |
38% |
| percent over $100k |
13% |
education
| none |
24% |
| other |
76% |
| high school |
26% |
| trades |
14% |
| college |
19% |
| university |
15% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,081 |
| cell and internet |
$527 |
| home renovations |
$2,950 |
| rrsp's |
$1,074 |
| lotteries |
$120 |
| health insurance |
$318 |
| appliances |
$382 |
| furnishings |
$751 |
| computer hardware |
$277 |
| auto / truck purchase |
$2,665 |
| auto / truck lease |
$551 |
| air travel |
$321 |
agriculture
| total number of farms |
4,120 |
| livestock farms |
61 |
| oilseed farms |
234 |
| wheat farms |
1,729 |
| farms using internet |
1,878 |
|
