Neepawa-Rivers Combination (Neepawa Banner and Press, Rivers Banner)
Research and support: AdWest Media (info@adwest.ca)
Bookings and material: AdWest Media (info@adwest.ca)
Group or publisher: Ken Waddell
publication details market info
  • general
  • frequencyweekly
    publication daywednesday/friday
    ROP format6C tabloid
    career / classified format8C tabloid
    page depth196
    zoneMB - 60min - Brandon
  • circulation
  • total circulation:19,992
     paid:305
     controlled:13,687
    audit date: 2016/01/13
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$2.28
    colour B + 1C $232.80
    B + 2C $300.00
    process $300.00
    position charge 0.25% of ad cost
    career / classified rate$1.82
    Net FSI rate charge (CPM)$90.00
  • inserts
  • Insert quantity required 14,300
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    See individual titles , , ,
     
    booking deadline Tue Prior 4pm CST
    material deadline Fri Prior 4pm CST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.187" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.57"h"
    1/4 page (V) 5.0"w x 7.15"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 14.0"h"
    1/2 page (H) 10.25"w x 7.15"h"
    Page Dominant 8.5"w x 10.5"h"
    Full page 10.25"w x 14.0"h"
  • demographics
  • total population  
    males 15,474
    females 15,616
    total households  
    with children 3,074
    without children 3,369
    person / household 2.6
  • household income
  • average $47,019
    percent over $60k 24%
    percent over $100k 6%
  • education
  • none 30%
    other 69%
    high school 25%
    trades 12%
    college 16%
    university 15%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 27%
    Health care and social assistance 12%
    Retail trade 9%
    Educational services 7%
    Manufacturing 7%
  • average household spending / yr
  • mortgage payments $2,976
    cell and internet $433
    home renovations $2,354
    rrsp's $547
    lotteries $109
    health insurance $277
    appliances $333
    furnishings $609
    computer hardware $197
    auto / truck purchase $2,073
    auto / truck lease $475
    air travel $253
  • agriculture
  • total number of farms 2,047
    livestock farms 46
    oilseed farms 195
    wheat farms 144
    farms using internet 708
    Report printed: November 23, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data