general
frequency | combo m |
publication day | friday |
ROP format | 6C tabloid |
career / classified format | 8C tabloid |
page depth | 196 |
zone | MB-60MIN-BRANDON |
circulation
total circulation: | 11,094 |
paid: | 324 |
controlled: | 10,770 |
electronic: | |
audit date: | 2019/11/29 |
audit basis: | CMCA-Free |
ROP rates
Level 1 Open Gross | $2.06 |
Full Colour |
1/4 page |
$222.00 |
|
1/2 page |
$261.00 |
|
full page |
$261.00 |
position charge |
0.25% of ad cost
|
career / classified rate | $1.73 |
Net FSI rate charge (CPM) | $90.00 |
inserts
quantity (confirm prior)
|
14,300
|
publication specification
|
Neepawa Press Wednesday
Neepawa Banner and Rivers Banner Friday
|
booking deadline
|
Tue Prior 4pm CT
|
material deadline
|
Fri Prior 4pm CT
|
|
ROP specifications
1C -
1.5"
|
6C -
10.25"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
1C -
1.5"
|
6C -
7.75"
|
2C -
2.25"
|
7C -
0.0"
|
3C -
3.75"
|
8C -
10.25"
|
4C -
5.0"
|
9C -
0.0"
|
5C -
6.4"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
10.25"w x 3.0"h
|
1/8 page (H)
|
5.0"w x 3.86"h
|
1/8 page (V)
|
3.25"w x 7.0"h
|
1/4 page (V)
|
5.0"w x 7.85"h
|
1/3 page (H)
|
10.25"w x 5.5"h
|
1/3 page (V)
|
5.0"w x 10.25"h
|
1/2 page (H)
|
10.25"w x 7.85"h
|
1/2 page (V)
|
5.0"w x 14.0"h
|
3/4 page (V)
|
10.25"w x 11.25"h
|
Page Dominant
|
8.5"w x 11.25"h
|
Full page
|
10.25"w x 14.0"h
|
|
demographics
total population |
|
males |
14,839 |
females |
14,935 |
total households |
|
with children |
3,016 |
without children |
3,310 |
person / household |
2.6 |
household income
average |
$47,345 |
percent over $60k |
24% |
percent over $100k |
7% |
education
none |
30% |
other |
70% |
high school |
25% |
trades |
12% |
college |
16% |
university |
16% |
labour force top industries
average household spending / yr
mortgage payments |
$2,993 |
cell and internet |
$435 |
home renovations |
$2,373 |
rrsp's |
$558 |
lotteries |
$109 |
health insurance |
$276 |
appliances |
$333 |
furnishings |
$610 |
computer hardware |
$200 |
auto / truck purchase |
$2,093 |
auto / truck lease |
$478 |
air travel |
$255 |
agriculture
total number of farms |
2,040 |
livestock farms |
46 |
oilseed farms |
193 |
wheat farms |
142 |
farms using internet |
712 |
|