Saskatchewan Senior Paper
Research and support: AdWest Marketing Inc. (info@adwest.ca)
Bookings and material: AdWest Marketing Inc. (bookings@adwest.ca)
Group or publisher: Dennis Stacey
publication details market info
  • general
  • frequencymonthly
    publication day1st monday
    ROP format5C tabloid
    career / classified format5C tabloid
    page depth203
    zoneSK - 60min - Regina
  • circulation
  • total circulation:19,861
     paid:18,288
     controlled:1,573
    audit date: 2016/01/22
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$1.50
    colour B + 1C $0.00
    B + 2C $0.00
    process $0.00
    position charge N/A
    career / classified rate$1.50
    Net FSI rate charge (CPM)$-1.00
  • inserts
  • Insert quantity required 0
     
    special instructions
    shipping address
    , , ,
     
    booking deadline 10th Prior Mo.
    material deadline 10th Prior Mo.
  • ROP specifications
  • 1C - 1.931" 6C - 0.0"
    2C - 4.042" 7C - 0.0"
    3C - 6.153" 8C - 0.0"
    4C - 8.264" 9C - 0.0"
    5C - 10.375" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.931" 6C - 0.0"
    2C - 4.042" 7C - 0.0"
    3C - 6.153" 8C - 0.0"
    4C - 8.264" 9C - 0.0"
    5C - 10.375" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 2.0"h"
    1/8 page 4.0"w x 5.25"h"
    1/4 page (V) 4.0"w x 7.75"h"
    1/4 page (H) 6.0"w x 6.5"h"
    1/3 page (square) 8.0"w x 6.5"h"
    1/2 page (V) 6.0"w x 13.0"h"
    1/2 page (H) 10.25"w x 7.75"h"
    Page Dominant 8.0"w x 13.0"h"
    Full page 10.25"w x 15.0"h"
  • demographics
  • total population  
    males
    females
    total households  
    with children
    without children
    person / household
  • household income
  • average $
    percent over $60k %
    percent over $100k %
  • education
  • none %
    other %
    high school %
    trades %
    college %
    university %
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $
    cell and internet $0
    home renovations $
    rrsp's $
    lotteries $
    health insurance $
    appliances $
    furnishings $
    computer hardware $
    auto / truck purchase $
    auto / truck lease $
    air travel $
  • agriculture
  • total number of farms
    livestock farms
    oilseed farms
    wheat farms
    farms using internet
    Report printed: July 24, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data