general
| frequency | wkly a |
| publication day | tues/thurs |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 220 |
| zone | SK-NORTH WEST |
circulation
| total circulation: | 15,505 |
| paid: | 0 |
| controlled: | 15,505 |
| electronic: | |
| audit date: | 2015/09/15 |
| audit basis: | CMCA-Free |
ROP rates
| Level 1 Open Gross | $1.90 |
| Full Colour |
1/4 page |
$323.00 |
|
1/2 page |
$344.00 |
|
full page |
$344.00 |
| position charge |
0.20% of ad cost
|
| career / classified rate | $1.94 |
| Net FSI rate charge (CPM) | $-1.00 |
inserts
| quantity (confirm prior)
|
0
|
|
publication specification
|
|
6 column Tabloid format.
Col. W. 9.5 picas; Pg. Depth 220 agates.
Publisher's rights reserved.
Reservation & closing: Thursday noon.
|
| booking deadline
|
Thu 12pm CT
|
| material deadline
|
Fri 12pm CT
|
|
ROP specifications
|
1C -
1.5"
|
6C -
9.875"
|
|
2C -
3.178"
|
7C -
0.0"
|
|
3C -
4.85"
|
8C -
0.0"
|
|
4C -
6.5"
|
9C -
0.0"
|
|
5C -
8.187"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
9.875"
|
|
2C -
3.178"
|
7C -
0.0"
|
|
3C -
4.875"
|
8C -
0.0"
|
|
4C -
6.5"
|
9C -
0.0"
|
|
5C -
8.187"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.875"w x 3.0"h
|
|
1/8 page (H)
|
4.85"w x 3.86"h
|
|
1/8 page (V)
|
3.178"w x 7.67"h
|
|
1/4 page (V)
|
4.85"w x 7.85"h
|
|
1/3 page (H)
|
9.875"w x 5.25"h
|
|
1/3 page (V)
|
4.85"w x 10.25"h
|
|
1/2 page (H)
|
9.875"w x 7.85"h
|
|
1/2 page (V)
|
4.85"w x 15.71"h
|
|
3/4 page (V)
|
9.875"w x 11.785"h
|
|
Page Dominant
|
8.187"w x 11.785"h
|
|
Full page
|
9.875"w x 15.71"h
|
|
demographics
| total population |
|
| males |
19,024 |
| females |
19,365 |
| total households |
|
| with children |
3,453 |
| without children |
4,011 |
| person / household |
2.5 |
household income
| average |
$51,239 |
| percent over $60k |
30% |
| percent over $100k |
9% |
education
| none |
27% |
| other |
72% |
| high school |
24% |
| trades |
14% |
| college |
18% |
| university |
15% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,505 |
| cell and internet |
$477 |
| home renovations |
$2,519 |
| rrsp's |
$669 |
| lotteries |
$104 |
| health insurance |
$272 |
| appliances |
$345 |
| furnishings |
$659 |
| computer hardware |
$219 |
| auto / truck purchase |
$2,182 |
| auto / truck lease |
$463 |
| air travel |
$259 |
agriculture
| total number of farms |
2,415 |
| livestock farms |
59 |
| oilseed farms |
326 |
| wheat farms |
275 |
| farms using internet |
897 |
|
