Battlefords Combination(Battlefords News Optimist/Battlefords Regional Optimist)
Research and support: AdWest Media (info@adwest.ca)
Bookings and material: AdWest Media (info@adwest.ca)
Group or publisher: Alana Schweitzer
publication details market info
  • general
  • frequencyweekly
    publication daytues/thurs
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK - North West
  • circulation
  • total circulation:15,505
     paid:0
     controlled:15,505
    audit date: 2015/09/15
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.88
    colour B + 1C $323.00
    B + 2C $323.00
    process $344.00
    position charge 0.20% of ad cost
    career / classified rate$1.88
    Net FSI rate charge (CPM)$-1.00
  • inserts
  • Insert quantity required 0
     
    special instructions
    Flyers not accepted for this combination as the News Optimist does not distribute flyers
    shipping address
    , , ,
     
    booking deadline Thu 12pm MST
    material deadline Fri 12pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.187" 7C - 0.0"
    3C - 4.875" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.875" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h"
    1/8 page 4.85"w x 3.86"h"
    1/4 page (V) 4.85"w x 7.79"h"
    1/4 page (H) 6.5"w x 5"h"
    1/3 page (square) 6.5"w x 7.5"h"
    1/2 page (V) 4.875"w x 15.71"h"
    1/2 page (H) 9.875"w x 7.79"h"
    Page Dominant 8.187"w x 11.75"h"
    Full page 9.875"w x 15.71"h"
  • demographics
  • total population  
    males 19,024
    females 19,365
    total households  
    with children 3,453
    without children 4,011
    person / household 2.5
  • household income
  • average $51,239
    percent over $60k 30%
    percent over $100k 9%
  • education
  • none 27%
    other 72%
    high school 24%
    trades 14%
    college 18%
    university 15%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 19%
    Health care and social assistance 13%
    Retail trade 11%
    Educational services 9%
    Construction 6%
  • average household spending / yr
  • mortgage payments $3,505
    cell and internet $477
    home renovations $2,519
    rrsp's $669
    lotteries $104
    health insurance $272
    appliances $345
    furnishings $659
    computer hardware $219
    auto / truck purchase $2,182
    auto / truck lease $463
    air travel $259
  • agriculture
  • total number of farms 2,415
    livestock farms 59
    oilseed farms 326
    wheat farms 275
    farms using internet 897
    Report printed: June 28, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data