Corner Pocket Combination (Deloraine Times & Star/Melita New Era/Reston Recorder/Souris Plaindealer)
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Brent Fitzpatrick
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth217
    zoneMB - South West
  • circulation
  • total circulation:3,041
     paid:2,851
     controlled:190
    audit date: 2015/08/20
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$2.08
    colour B + 1C $500.00
    B + 2C $500.00
    process $500.00
    position charge 0.10% of ad cost
    career / classified rate$2.05
    Net FSI rate charge (CPM)$90.00
  • inserts
  • Insert quantity required 3,200
     
    special instructions
    Must be folded to a maximum size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Corner Pocket All Titles 128 Main Street, Melita, MB, R0M 1L0
     
    booking deadline Mon 4pm CST
    material deadline Mon 4pm CST
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h"
    1/8 page 4.85"w x 3.86"h"
    1/4 page (V) 4.85"w x 7.79"h"
    1/4 page (H) 6.5"w x 5"h"
    1/3 page (square) 6.5"w x 7.5"h"
    1/2 page (V) 4.85"w x 15.71"h"
    1/2 page (H) 9.875"w x 7.79"h"
    Page Dominant 8.187"w x 11.75"h"
    Full page 9.875"w x 15.71"h"
  • demographics
  • total population  
    males 15,606
    females 15,819
    total households  
    with children 3,090
    without children 3,450
    person / household 2.6
  • household income
  • average $48,486
    percent over $60k 24%
    percent over $100k 7%
  • education
  • none 31%
    other 68%
    high school 25%
    trades 12%
    college 16%
    university 15%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 27%
    Health care and social assistance 12%
    Retail trade 8%
    Educational services 7%
    Manufacturing 6%
  • average household spending / yr
  • mortgage payments $2,904
    cell and internet $426
    home renovations $2,404
    rrsp's $552
    lotteries $110
    health insurance $283
    appliances $333
    furnishings $604
    computer hardware $204
    auto / truck purchase $2,097
    auto / truck lease $469
    air travel $256
  • agriculture
  • total number of farms 584
    livestock farms 45
    oilseed farms 177
    wheat farms 168
    farms using internet 726
    Report printed: August 18, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data