general
frequency | weekly |
publication day | friday |
ROP format | 6C tabloid |
career / classified format | 6C tabloid |
page depth | 200 |
zone | MB - 60min - Brandon |
circulation
total circulation: | 4,004 |
paid: | 2,470 |
controlled: | 1,538 |
audit date: | 2015/12/01 |
audit basis: | CMCA-Blend |
ROP rates
ROP open line rate | $1.64 |
colour |
B + 1C |
$249.00 |
|
B + 2C |
$249.00 |
|
process |
$249.00 |
position charge |
0.15% of ad cost
|
career / classified rate | $1.64 |
Net FSI rate charge (CPM) | $154.00 |
inserts
Insert quantity required
|
4,150
|
special instructions
|
Must be folded to maximum finished size no larger than 8.5" x 11". Maximum weight 35g. Surcharge for flyers weighing more than 35g.
|
shipping address
|
Crossroads This Week/South Mountain Press 353 Station Rd.,
Shoal Lake, MB,
R0J 1Z0
|
booking deadline
|
Tuesday 12pm CT
|
material deadline
|
Tuesday 12pm MT
|
|
ROP specifications
1C -
1.5"
|
6C -
10.25"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
1C -
1.5"
|
6C -
10.25"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
10.25"w x 3.0"h"
|
1/8 page
|
5.0"w x 3.57"h"
|
1/4 page (V)
|
5.0"w x 7.15"h"
|
1/4 page (H)
|
6.75"w x 5.0"h"
|
1/3 page (square)
|
6.75"w x 7.5"h"
|
1/2 page (V)
|
5.0"w x 14.29"h"
|
1/2 page (H)
|
10.25"w x 7.15"h"
|
Page Dominant
|
8.5"w x 10.5"h"
|
Full page
|
10.25"w x 14.29"h"
|
|
demographics
total population |
|
males |
5,300 |
females |
5,322 |
total households |
|
with children |
940 |
without children |
1,219 |
person / household |
2.4 |
household income
average |
$43,508 |
percent over $60k |
24% |
percent over $100k |
5% |
education
none |
26% |
other |
74% |
high school |
29% |
trades |
11% |
college |
18% |
university |
16% |
labour force top industries
Agriculture, forestry, fishing and hunting |
27% |
Health care and social assistance |
13% |
Retail trade |
10% |
Educational services |
8% |
Transportation and warehousing |
6% |
average household spending / yr
mortgage payments |
$2,637 |
cell and internet |
$402 |
home renovations |
$2,233 |
rrsp's |
$366 |
lotteries |
$98 |
health insurance |
$267 |
appliances |
$317 |
furnishings |
$542 |
computer hardware |
$182 |
auto / truck purchase |
$2,132 |
auto / truck lease |
$483 |
air travel |
$254 |
agriculture
total number of farms |
914 |
livestock farms |
18 |
oilseed farms |
110 |
wheat farms |
63 |
farms using internet |
311 |
|