Shoal Lake-Erickson Combination (Crossroads This Week/South Mountain Press)
Research and support: AdWest Media (info@adwest.ca)
Bookings and material: AdWest Media (info@adwest.ca)
Group or publisher: Ryan Nesbitt
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth200
    zoneMB - 60min - Brandon
  • circulation
  • total circulation:4,004
     paid:2,470
     controlled:1,538
    audit date: 2015/12/01
    audit basis: CMCA-Blend
  • ROP rates
  • ROP open line rate$1.61
    colour B + 1C $220.40
    B + 2C $237.50
    process $237.50
    position charge 0.15% of ad cost
    career / classified rate$1.61
    Net FSI rate charge (CPM)$154.00
  • inserts
  • Insert quantity required 4,150
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11". Maximum weight 15g. Surcharge for flyers weighing more than 15g.
    shipping address
    Crossroads This Week/South Mountain Press 353 Station Rd., Shoal Lake, MB, R0J 1Z0
     
    booking deadline Tue 12pm MST
    material deadline Tue 12pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.57"h"
    1/4 page (V) 5.0"w x 7.15"h"
    1/4 page (H) 6.75"w x 5.0"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 14.29"h"
    1/2 page (H) 10.25"w x 7.15"h"
    Page Dominant 8.5"w x 10.5"h"
    Full page 10.25"w x 14.29"h"
  • demographics
  • total population  
    males 5,300
    females 5,322
    total households  
    with children 940
    without children 1,219
    person / household 2.4
  • household income
  • average $43,508
    percent over $60k 24%
    percent over $100k 5%
  • education
  • none 26%
    other 74%
    high school 29%
    trades 11%
    college 18%
    university 16%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 27%
    Health care and social assistance 13%
    Retail trade 10%
    Educational services 8%
    Transportation and warehousing 6%
  • average household spending / yr
  • mortgage payments $2,637
    cell and internet $402
    home renovations $2,233
    rrsp's $366
    lotteries $98
    health insurance $267
    appliances $317
    furnishings $542
    computer hardware $182
    auto / truck purchase $2,132
    auto / truck lease $483
    air travel $254
  • agriculture
  • total number of farms 914
    livestock farms 18
    oilseed farms 110
    wheat farms 63
    farms using internet 311
    Report printed: August 18, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data