general
| frequency | weekly |
| publication day | friday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 200 |
| zone | MB - 60min - Brandon |
circulation
| total circulation: | 4,004 |
| paid: | 2,470 |
| controlled: | 1,538 |
| audit date: | 2015/12/01 |
| audit basis: | CMCA-Blend |
ROP rates
| ROP open line rate | $1.61 |
| colour |
B + 1C |
$220.40 |
|
B + 2C |
$237.50 |
|
process |
$237.50 |
| position charge |
0.15% of ad cost
|
| career / classified rate | $1.61 |
| Net FSI rate charge (CPM) | $154.00 |
inserts
| Insert quantity required
|
4,150
|
|
special instructions
|
|
Must be folded to maximum finished size no larger than 8.5" x 11". Maximum weight 15g. Surcharge for flyers weighing more than 15g.
|
|
shipping address
|
|
Crossroads This Week/South Mountain Press 353 Station Rd.,
Shoal Lake, MB,
R0J 1Z0
|
| booking deadline
|
Tue 12pm MST
|
| material deadline
|
Tue 12pm MST
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h"
|
|
1/8 page
|
5.0"w x 3.57"h"
|
|
1/4 page (V)
|
5.0"w x 7.15"h"
|
|
1/4 page (H)
|
6.75"w x 5.0"h"
|
|
1/3 page (square)
|
6.75"w x 7.5"h"
|
|
1/2 page (V)
|
5.0"w x 14.29"h"
|
|
1/2 page (H)
|
10.25"w x 7.15"h"
|
|
Page Dominant
|
8.5"w x 10.5"h"
|
|
Full page
|
10.25"w x 14.29"h"
|
|
demographics
| total population |
|
| males |
5,300 |
| females |
5,322 |
| total households |
|
| with children |
940 |
| without children |
1,219 |
| person / household |
2.4 |
household income
| average |
$43,508 |
| percent over $60k |
24% |
| percent over $100k |
5% |
education
| none |
26% |
| other |
74% |
| high school |
29% |
| trades |
11% |
| college |
18% |
| university |
16% |
labour force top industries
| Agriculture, forestry, fishing and hunting |
27% |
| Health care and social assistance |
13% |
| Retail trade |
10% |
| Educational services |
8% |
| Transportation and warehousing |
6% |
average household spending / yr
| mortgage payments |
$2,637 |
| cell and internet |
$402 |
| home renovations |
$2,233 |
| rrsp's |
$366 |
| lotteries |
$98 |
| health insurance |
$267 |
| appliances |
$317 |
| furnishings |
$542 |
| computer hardware |
$182 |
| auto / truck purchase |
$2,132 |
| auto / truck lease |
$483 |
| air travel |
$254 |
agriculture
| total number of farms |
914 |
| livestock farms |
18 |
| oilseed farms |
110 |
| wheat farms |
63 |
| farms using internet |
311 |
|
