Dauphin Region Combination (Dauphin Herald/Russel Banner/Roblin Review/Swan River Star&Times)
Research and support: AdWest Media (info@adwest.ca)
Bookings and material: AdWest Media (info@adwest.ca)
Group or publisher: Brent Wright
publication details market info
  • general
  • frequencyweekly
    publication daytuesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth225
    zoneMB - 60min - Dauphin
  • circulation
  • total circulation:9,924
     paid:9,784
     controlled:140
    audit date: 2015/11/17
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$2.45
    colour B + 1C $425.00
    B + 2C $425.00
    process $425.00
    position charge 0.25% of ad cost
    career / classified rate$2.85
    Net FSI rate charge (CPM)$110.00
  • inserts
  • Insert quantity required 10,350
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11". Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Herald/Banner/Review/Star&Times 120 - 1st Avenue NE, Dauphin, MB, R7N 2V4
     
    booking deadline Thu 12pm MST
    material deadline Fri 10am MST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.75"w x 5.0"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 16.07"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 8.5"w x 11.75"h"
    Full page 10.25"w x 16.07"h"
  • demographics
  • total population  
    males 15,964
    females 16,771
    total households  
    with children 3,342
    without children 3,834
    person / household 2.3
  • household income
  • average $48,026
    percent over $60k 27%
    percent over $100k 8%
  • education
  • none 24%
    other 76%
    high school 27%
    trades 14%
    college 19%
    university 15%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 19%
    Health care and social assistance 16%
    Retail trade 12%
    Educational services 7%
    Accommodation and food services 6%
  • average household spending / yr
  • mortgage payments $2,701
    cell and internet $402
    home renovations $2,477
    rrsp's $437
    lotteries $105
    health insurance $290
    appliances $325
    furnishings $556
    computer hardware $187
    auto / truck purchase $1,838
    auto / truck lease $446
    air travel $222
  • agriculture
  • total number of farms 1,777
    livestock farms 47
    oilseed farms 282
    wheat farms 153
    farms using internet 602
    Report printed: December 14, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data