Mid-Sask Combination (Lanigan Advisor/Watrous Manitou)
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Daniel Bushman
publication details market info
  • general
  • frequencyweekly
    publication daymonday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth213
    zoneSK - 60min - Saskatoon
  • circulation
  • total circulation:2,302
     paid:38
     controlled:2,264
    audit date: 2016/03/31
    audit basis: CMCA-Pending
  • ROP rates
  • ROP open line rate$1.26
    colour B + 1C $344.00
    B + 2C $344.00
    process $344.00
    position charge N/A
    career / classified rate$1.14
    Net FSI rate charge (CPM)$110.00
  • inserts
  • Insert quantity required 2,659
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charge of $20.00/CPM applicable
    shipping address
    Watrous Manitou 309 Main Street, Watrous, SK, S0K 4T0
     
    booking deadline Thu 12pm MST
    material deadline Thu 12pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.21"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 8.5"w x 11.75"h"
    Full page 10.25"w x 15.21"h"
  • demographics
  • total population  
    males 3,159
    females 3,162
    total households  
    with children 646
    without children 910
    person / household 2.3
  • household income
  • average $48,427
    percent over $60k 32%
    percent over $100k 11%
  • education
  • none 15%
    other 85%
    high school 30%
    trades 21%
    college 16%
    university 16%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 27%
    Retail trade 14%
    Health care and social assistance 9%
    Mining and oil and gas extraction 8%
    Manufacturing 5%
  • average household spending / yr
  • mortgage payments $3,826
    cell and internet $498
    home renovations $2,824
    rrsp's $824
    lotteries $111
    health insurance $299
    appliances $380
    furnishings $719
    computer hardware $236
    auto / truck purchase $2,396
    auto / truck lease $494
    air travel $277
  • agriculture
  • total number of farms 606
    livestock farms 9
    oilseed farms 195
    wheat farms 69
    farms using internet 286
    Report printed: August 18, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data