Oxbow-Carnduff Herald Gazette*
Research and support: AdWest Media (info@adwest.ca)
Bookings and material: AdWest Media (info@adwest.ca)
Group or publisher: Roger Holmes
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth213
    zoneSK - South East
  • circulation
  • total circulation:1,758
     paid:1,758
     controlled:0
    audit date: 2017/01/10
    audit basis: CMCA-Pending
  • ROP rates
  • ROP open line rate$0.85
    colour B + 1C $75.00
    B + 2C $75.00
    process $75.00
    position charge 0.25% of ad cost
    career / classified rate$0.85
    Net FSI rate charge (CPM)$132.00
  • inserts
  • Insert quantity required 1,800
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g
    shipping address
    Oxbow-Carnduff Herald Gazette 106 Broadway Street, Carnduff, SK, S0C 0S0
     
    booking deadline Wed 10am CT
    material deadline Wed 10am CT
  • ROP specifications
  • 1C - 1.18" 6C - 7.75"
    2C - 2.45" 7C - 9.0"
    3C - 3.77" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.18" 6C - 7.75"
    2C - 2.45" 7C - 9.0"
    3C - 3.77" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.4"w x 7.5"h"
    1/3 page (square) 6.4"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.5"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 7.75"w x 11.75"h"
    Full page 10.25"w x 15.5"h"
  • demographics
  • total population  
    males 2,323
    females 2,288
    total households  
    with children 527
    without children 542
    person / household 2.5
  • household income
  • average $65,630
    percent over $60k 43%
    percent over $100k 17%
  • education
  • none 27%
    other 72%
    high school 28%
    trades 16%
    college 16%
    university 12%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 25%
    Mining and oil and gas extraction 16%
    Retail trade 9%
    Transportation and warehousing 8%
    Health care and social assistance 7%
  • average household spending / yr
  • mortgage payments $3,973
    cell and internet $511
    home renovations $3,209
    rrsp's $1,300
    lotteries $131
    health insurance $345
    appliances $389
    furnishings $716
    computer hardware $303
    auto / truck purchase $2,734
    auto / truck lease $558
    air travel $332
  • agriculture
  • total number of farms 416
    livestock farms 9
    oilseed farms 74
    wheat farms 36
    farms using internet 169
    Report printed: December 14, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data