general
| frequency | wkly m |
| publication day | thursday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 160 |
| zone | MB-SOUTH EAST |
circulation
| total circulation: | 3,550 |
| paid: | 9 |
| controlled: | 3,544 |
| electronic: | |
| audit date: | 2022/02/16 |
| audit basis: | Publisher Sworn-Free |
ROP rates
| Level 1 Open Gross | $0.84 |
| Full Colour |
1/4 page |
$89.00 |
|
1/2 page |
$130.00 |
|
full page |
$130.00 |
| position charge |
N/A
|
| career / classified rate | $0.83 |
| Net FSI rate charge (CPM) | $85.00 |
inserts
| quantity (confirm prior)
|
3,500
|
|
publication specification
|
|
|
| booking deadline
|
Mon 5pm CT
|
| material deadline
|
Mon 5pm CT
|
|
ROP specifications
|
1C -
1.187"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.25"h
|
|
1/8 page (V)
|
3.25"w x 7.0"h
|
|
1/4 page (V)
|
5.0"w x 5.71"h
|
|
1/3 page (H)
|
10.25"w x 4.33"h
|
|
1/3 page (V)
|
5.0"w x 7.621"h
|
|
1/2 page (H)
|
10.25"w x 5.71"h
|
|
1/2 page (V)
|
5.0"w x 11.43"h
|
|
3/4 page (V)
|
10.25"w x 8.5"h
|
|
Page Dominant
|
8.5"w x 8.5"h
|
|
Full page
|
10.25"w x 11.43"h
|
regular features
| AGRICULTURE - Local News |
Weekly |
|
demographics
| total population |
|
| males |
5,080 |
| females |
5,068 |
| total households |
|
| with children |
1,119 |
| without children |
1,050 |
| person / household |
2.8 |
household income
| average |
$54,627 |
| percent over $60k |
30% |
| percent over $100k |
9% |
education
| none |
34% |
| other |
66% |
| high school |
26% |
| trades |
12% |
| college |
16% |
| university |
12% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,589 |
| cell and internet |
$476 |
| home renovations |
$2,842 |
| rrsp's |
$696 |
| lotteries |
$113 |
| health insurance |
$300 |
| appliances |
$328 |
| furnishings |
$622 |
| computer hardware |
$249 |
| auto / truck purchase |
$2,380 |
| auto / truck lease |
$495 |
| air travel |
$287 |
agriculture
| total number of farms |
645 |
| livestock farms |
13 |
| oilseed farms |
39 |
| wheat farms |
40 |
| farms using internet |
289 |
|
