general
| frequency | wkly a |
| publication day | tuesday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 176 |
| zone | MB-60MIN-DAUPHIN |
circulation
| total circulation: | 982 |
| paid: | 955 |
| controlled: | 27 |
| electronic: | |
| audit date: | 2016/08/31 |
| audit basis: | CMCA-Paid |
ROP rates
| Level 1 Open Gross | $0.56 |
| Full Colour |
1/4 page |
$125.00 |
|
1/2 page |
$125.00 |
|
full page |
$125.00 |
| position charge |
0.20% of ad cost
|
| career / classified rate | $0.56 |
| Net FSI rate charge (CPM) | $85.00 |
inserts
| quantity (confirm prior)
|
1,050
|
|
publication specification
|
|
Tuesday publication
|
| booking deadline
|
Thu 10am CST
|
| material deadline
|
Thu 4pm CST
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.21"h
|
|
1/8 page (V)
|
8.5"w x 9.5"h
|
|
1/4 page (V)
|
5.0"w x 6.43"h
|
|
1/3 page (H)
|
6.75"w x 4.5"h
|
|
1/3 page (V)
|
6.75"w x 7.5"h
|
|
1/2 page (H)
|
10.25"w x 6.43"h
|
|
1/2 page (V)
|
5.0"w x 12.5"h
|
|
3/4 page (V)
|
|
|
Page Dominant
|
|
|
Full page
|
10.25"w x 12.5"h
|
|
demographics
| total population |
|
| males |
1,440 |
| females |
1,521 |
| total households |
|
| with children |
292 |
| without children |
357 |
| person / household |
2.4 |
household income
| average |
$51,677 |
| percent over $60k |
21% |
| percent over $100k |
6% |
education
| none |
32% |
| other |
68% |
| high school |
21% |
| trades |
13% |
| college |
19% |
| university |
14% |
labour force top industries
average household spending / yr
| mortgage payments |
$2,400 |
| cell and internet |
$371 |
| home renovations |
$2,324 |
| rrsp's |
$118 |
| lotteries |
$110 |
| health insurance |
$296 |
| appliances |
$325 |
| furnishings |
$523 |
| computer hardware |
$163 |
| auto / truck purchase |
$1,374 |
| auto / truck lease |
$323 |
| air travel |
$169 |
agriculture
| total number of farms |
214 |
| livestock farms |
4 |
| oilseed farms |
27 |
| wheat farms |
32 |
| farms using internet |
51 |
|
