general
| frequency | wkly m |
| publication day | wednesday |
| ROP format | 8C tabloid |
| career / classified format | 8C tabloid |
| page depth | 160 |
| zone | MB-60MIN-WINNIPEG |
circulation
| total circulation: | 6,000 |
| paid: | 0 |
| controlled: | 6,063 |
| electronic: | |
| audit date: | 2019/04/03 |
| audit basis: | CMCA-Free |
ROP rates
| Level 1 Open Gross | $1.13 |
| Full Colour |
1/4 page |
$123.00 |
|
1/2 page |
$149.00 |
|
full page |
$149.00 |
| position charge |
0.15% of ad cost
|
| career / classified rate | $1.13 |
| Net FSI rate charge (CPM) | $89.00 |
inserts
| quantity (confirm prior)
|
5,800
|
|
publication specification
|
|
Wed Publication
|
| booking deadline
|
Tues 4pm CT
|
| material deadline
|
Wed 12pm CT
|
|
ROP specifications
|
1C -
1.187"
|
6C -
7.75"
|
|
2C -
2.25"
|
7C -
0.0"
|
|
3C -
3.75"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.4"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.187"
|
6C -
7.75"
|
|
2C -
2.25"
|
7C -
0.0"
|
|
3C -
3.75"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.4"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
3.25"w x 7.0"h
|
|
1/4 page (V)
|
5.0"w x 5.71"h
|
|
1/3 page (H)
|
10.25"w x 4.33"h
|
|
1/3 page (V)
|
5.0"w x 7.621"h
|
|
1/2 page (H)
|
10.25"w x 5.71"h
|
|
1/2 page (V)
|
5.0"w x 11.43"h
|
|
3/4 page (V)
|
10.25"w x 8.5"h
|
|
Page Dominant
|
7.75"w x 8.5"h
|
|
Full page
|
10.25"w x 11.43"h
|
|
demographics
| total population |
|
| males |
4,291 |
| females |
4,190 |
| total households |
|
| with children |
1,200 |
| without children |
840 |
| person / household |
3.1 |
household income
| average |
$75,846 |
| percent over $60k |
53% |
| percent over $100k |
26% |
education
| none |
23% |
| other |
77% |
| high school |
22% |
| trades |
12% |
| college |
19% |
| university |
23% |
labour force top industries
average household spending / yr
| mortgage payments |
$5,744 |
| cell and internet |
$609 |
| home renovations |
$3,013 |
| rrsp's |
$2,265 |
| lotteries |
$142 |
| health insurance |
$366 |
| appliances |
$408 |
| furnishings |
$959 |
| computer hardware |
$368 |
| auto / truck purchase |
$3,440 |
| auto / truck lease |
$682 |
| air travel |
$419 |
agriculture
| total number of farms |
250 |
| livestock farms |
5 |
| oilseed farms |
25 |
| wheat farms |
30 |
| farms using internet |
122 |
|
