Headingley Headliner
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Chad Taylor
publication details market info
  • general
  • frequencyweekly
    publication daywednesday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth160
    zoneMB - 60min - Winnipeg
  • circulation
  • total circulation:5,372
     paid:0
     controlled:5,372
    audit date: 2016/09/27
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.04
    colour B + 1C $68.00
    B + 2C $125.00
    process $125.00
    position charge 0.15% of ad cost
    career / classified rate$1.04
    Net FSI rate charge (CPM)$82.00
  • inserts
  • Insert quantity required 5,600
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Headingley Headliner c/o Canstar Community News 1355 Mountain Ave, Winnipeg, MB, R2X 2B6
     
    booking deadline Thu 10am CST
    material deadline Thu 4pm CST
  • ROP specifications
  • 1C - 0.0" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.187" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 2.86"h"
    1/4 page (V) 5.0"w x 5.71"h"
    1/4 page (H) 6.4"w x 4.5"h"
    1/3 page (square) 6.4"w x 7.5"h"
    1/2 page (V) 5.0"w x 11.43"h"
    1/2 page (H) 10.25"w x 5.71"h"
    Page Dominant 7.75"w x 8.5"h"
    Full page 10.25"w x 11.43"h"
  • demographics
  • total population  
    males 3,291
    females 3,143
    total households  
    with children 991
    without children 618
    person / household 3.3
  • household income
  • average $80,329
    percent over $60k 63%
    percent over $100k 32%
  • education
  • none 21%
    other 78%
    high school 21%
    trades 11%
    college 19%
    university 26%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 17%
    Health care and social assistance 11%
    Retail trade 9%
    Public administration 9%
    Manufacturing 7%
  • average household spending / yr
  • mortgage payments $6,239
    cell and internet $634
    home renovations $3,065
    rrsp's $2,585
    lotteries $149
    health insurance $379
    appliances $414
    furnishings $1,020
    computer hardware $399
    auto / truck purchase $3,555
    auto / truck lease $699
    air travel $435
  • agriculture
  • total number of farms 189
    livestock farms 4
    oilseed farms 24
    wheat farms 28
    farms using internet 106
    Report printed: December 14, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data