Gimli Interlake Spectator*
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Jenifer Bilsky
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format10C tabloid
    career / classified format10C tabloid
    page depth160
    zoneMB - 60min - Winnipeg
  • circulation
  • total circulation:10,830
     paid:50
     controlled:10,780
    audit date: 2016/09/14
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.00
    colour B + 1C $106.00
    B + 2C $125.00
    process $125.00
    position charge 0.15% of ad cost
    career / classified rate$1.04
    Net FSI rate charge (CPM)$99.00
  • inserts
  • Insert quantity required 11,000
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Interlake Spectator c/o Winnipeg Sun 1700 Church Ave, Winnipeg, MB, R2X 3A2
     
    booking deadline Thu 10am CST
    material deadline Fri 10am CST
  • ROP specifications
  • 1C - 0.899" 6C - 6.125"
    2C - 1.948" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 9.291"
    5C - 5.0" 10C - 10.25"
  • CAREER specifications
  • 1C - 1.948" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 9.291"
    5C - 5.0" 10C - 10.25"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 2.86"h"
    1/4 page (V) 5.0"w x 5.71"h"
    1/4 page (H) 6.125"w x 4.5"h"
    1/3 page (square) 6.12"w x 6.25"h"
    1/2 page (V) 5.0"w x 11.43"h"
    1/2 page (H) 10.25"w x 5.71"h"
    Page Dominant 8.25"w x 8.5"h"
    Full page 10.25"w x 11.43"h"
  • special supplements
  • AGRICULTURE - General
  • demographics
  • total population  
    males 15,701
    females 15,472
    total households  
    with children 2,913
    without children 3,725
    person / household 2.6
  • household income
  • average $49,619
    percent over $60k 26%
    percent over $100k 7%
  • education
  • none 31%
    other 69%
    high school 23%
    trades 14%
    college 17%
    university 14%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 16%
    Health care and social assistance 12%
    Retail trade 11%
    Construction 10%
    Educational services 8%
  • average household spending / yr
  • mortgage payments $3,160
    cell and internet $429
    home renovations $2,423
    rrsp's $600
    lotteries $108
    health insurance $292
    appliances $334
    furnishings $606
    computer hardware $198
    auto / truck purchase $2,392
    auto / truck lease $496
    air travel $286
  • agriculture
  • total number of farms 1,344
    livestock farms 34
    oilseed farms 67
    wheat farms 55
    farms using internet 440
    Report printed: December 14, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data