Melita New Era*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth217
    zoneMB-SOUTH WEST
  • circulation
  • total circulation:392
     paid:0
     controlled:0
     electronic:
    audit date: 2018/04/06
    audit basis: CMCA-Paid
  • ROP rates
  • Level 1 Open Gross$0.65
    Full Colour 1/4 page $111.00
    1/2 page $143.00
    full page $143.00
    position charge 0.10% of ad cost
    career / classified rate$0.65
    Net FSI rate charge (CPM)$90.00
  • inserts
  • quantity (confirm prior) 390
     
    publication specification
    Friday Publication
     
    booking deadline Mon 4pm CT
    material deadline Tue 4pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.187" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.178"w x 7.67"h
    1/4 page (V) 4.85"w x 7.85"h
    1/3 page (H) 9.875"w x 5.25"h
    1/3 page (V) 4.85"w x 10.25"h
    1/2 page (H) 9.875"w x 7.85"h
    1/2 page (V) 4.85"w x 15.5"h
    3/4 page (V) 9.875"w x 11.785"h
    Page Dominant 8.187"w x 11.785"h
    Full page 9.875"w x 15.5"h
  • regular features
  • BUSINESS - Local Business News Weekly
    CLASSIFIED - Careers Weekly
  • demographics
  • total population  
    males 1,316
    females 1,359
    total households  
    with children 313
    without children 354
    person / household 2.3
  • household income
  • average $54,415
    percent over $60k 26%
    percent over $100k 7%
  • education
  • none 27%
    other 72%
    high school 32%
    trades 10%
    college 14%
    university 15%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $2,867
    cell and internet $420
    home renovations $2,605
    rrsp's $662
    lotteries $110
    health insurance $298
    appliances $327
    furnishings $607
    computer hardware $249
    auto / truck purchase $2,128
    auto / truck lease $429
    air travel $264
  • agriculture
  • total number of farms 248
    livestock farms 4
    oilseed farms 23
    wheat farms 40
    farms using internet 124
    Report printed: March 29, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.