Melita New Era*
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Brent Fitzpatrick
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth217
    zoneMB - South West
  • circulation
  • total circulation:994
     paid:925
     controlled:69
    audit date: 2016/04/26
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.60
    colour B + 1C $106.00
    B + 2C $125.00
    process $125.00
    position charge 0.10% of ad cost
    career / classified rate$0.60
    Net FSI rate charge (CPM)$90.00
  • inserts
  • Insert quantity required 1,100
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Melita New Era 128 Main Street, Melita, MB, R0M 1L0
     
    booking deadline Mon 4pm CST
    material deadline Tue 4pm CST
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.187" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h"
    1/8 page 4.85"w x 3.86"h"
    1/4 page (V) 4.85"w x 7.79"h"
    1/4 page (H) 6.5"w x 5"h"
    1/3 page (square) 6.5"w x 7.5"h"
    1/2 page (V) 4.85"w x 15.71"h"
    1/2 page (H) 9.875"w x 7.79"h"
    Page Dominant 8.187"w x 11.75"h"
    Full page 9.875"w x 15.71"h"
  • regular features
  • BUSINESS - Local Business News, CLASSIFIED - Careers
  • special supplements
  • AGRICULTURE - General, SPORTS/FITNESS/RECREATION - General
  • demographics
  • total population  
    males 1,316
    females 1,359
    total households  
    with children 313
    without children 354
    person / household 2.3
  • household income
  • average $54,415
    percent over $60k 26%
    percent over $100k 7%
  • education
  • none 27%
    other 72%
    high school 32%
    trades 10%
    college 14%
    university 15%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 34%
    Health care and social assistance 10%
    Retail trade 8%
    Educational services 8%
    Mining and oil and gas extraction 6%
  • average household spending / yr
  • mortgage payments $2,867
    cell and internet $420
    home renovations $2,605
    rrsp's $662
    lotteries $110
    health insurance $298
    appliances $327
    furnishings $607
    computer hardware $249
    auto / truck purchase $2,128
    auto / truck lease $429
    air travel $264
  • agriculture
  • total number of farms 248
    livestock farms 4
    oilseed farms 23
    wheat farms 40
    farms using internet 124
    Report printed: December 14, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data