Morden Times*
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Darcie Morris
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format10C tabloid
    career / classified format10C tabloid
    page depth160
    zoneMB - South East
  • circulation
  • total circulation:5,367
     paid:16
     controlled:5,351
    audit date: 2016/05/17
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.08
    colour B + 1C $59.00
    B + 2C $117.65
    process $117.65
    position charge 0.25% of ad cost
    career / classified rate$1.02
    Net FSI rate charge (CPM)$70.00
  • inserts
  • Insert quantity required 5,600
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Morden Times c/oWinnipeg Sun 1700 Church Ave, Winnipeg, MB, R2X 3A2
     
    booking deadline Thu 10am CST
    material deadline Fri 10am CST
  • ROP specifications
  • 1C - 0.899" 6C - 6.125"
    2C - 1.948" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 9.291"
    5C - 5.0" 10C - 10.25"
  • CAREER specifications
  • 1C - 0.899" 6C - 6.125"
    2C - 1.948" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 9.291"
    5C - 5.0" 10C - 10.25"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 2.86"h"
    1/4 page (V) 5.0"w x 5.71"h"
    1/4 page (H) 6.125"w x 4.5"h"
    1/3 page (square) 6.12"w x 6.25"h"
    1/2 page (V) 5.0"w x 11.43"h"
    1/2 page (H) 10.25"w x 5.71"h"
    Page Dominant 8.25"w x 8.5"h"
    Full page 10.25"w x 11.43"h"
  • demographics
  • total population  
    males 7,334
    females 7,604
    total households  
    with children 1,626
    without children 1,799
    person / household 2.6
  • household income
  • average $48,899
    percent over $60k 30%
    percent over $100k 8%
  • education
  • none 26%
    other 74%
    high school 24%
    trades 11%
    college 20%
    university 18%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 21%
    Health care and social assistance 13%
    Manufacturing 12%
    Retail trade 10%
    Educational services 8%
  • average household spending / yr
  • mortgage payments $3,260
    cell and internet $444
    home renovations $2,483
    rrsp's $588
    lotteries $107
    health insurance $285
    appliances $328
    furnishings $599
    computer hardware $218
    auto / truck purchase $2,103
    auto / truck lease $477
    air travel $250
  • agriculture
  • total number of farms 763
    livestock farms 22
    oilseed farms 121
    wheat farms 69
    farms using internet 354
    Report printed: November 23, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data