general
frequency | weekly |
publication day | friday |
ROP format | 6C tabloid |
career / classified format | 8C tabloid |
page depth | 196 |
zone | MB - 60min - Brandon |
circulation
total circulation: | 8,320 |
paid: | 141 |
controlled: | 8,179 |
audit date: | 2016/09/01 |
audit basis: | CMCA-Free |
ROP rates
ROP open line rate | $1.05 |
colour |
B + 1C |
$137.00 |
|
B + 2C |
$137.00 |
|
process |
$137.00 |
position charge |
0.20% of ad cost
|
career / classified rate | $0.86 |
Net FSI rate charge (CPM) | $90.00 |
inserts
Insert quantity required
|
8,300
|
special instructions
|
Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g.
|
shipping address
|
Neepawa Banner 423 Mountain Ave,
Neepawa, MB,
R0J 1H0
|
booking deadline
|
Tuesday 12pm CT
|
material deadline
|
Tuesday 4pm CT
|
|
ROP specifications
1C -
1.5"
|
6C -
10.25"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
1C -
1.187"
|
6C -
7.75"
|
2C -
2.25"
|
7C -
0.0"
|
3C -
3.75"
|
8C -
10.25"
|
4C -
5.0"
|
9C -
0.0"
|
5C -
6.4"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
10.25"w x 3.0"h"
|
1/8 page
|
5.0"w x 3.57"h"
|
1/4 page (V)
|
5.0"w x 7.15"h"
|
1/4 page (H)
|
6.75"w x 5"h"
|
1/3 page (square)
|
6.75"w x 7.5"h"
|
1/2 page (V)
|
5.0"w x 14.0"h"
|
1/2 page (H)
|
10.25"w x 7.15"h"
|
Page Dominant
|
8.5"w x 10.5"h"
|
Full page
|
10.25"w x 14.0"h"
|
regular features
special supplements
HOME IMPROVEMENT - General
|
|
demographics
total population |
|
males |
12,175 |
females |
12,389 |
total households |
|
with children |
2,381 |
without children |
2,633 |
person / household |
2.7 |
household income
average |
$47,315 |
percent over $60k |
24% |
percent over $100k |
7% |
education
none |
32% |
other |
68% |
high school |
23% |
trades |
13% |
college |
16% |
university |
16% |
labour force top industries
Agriculture, forestry, fishing and hunting |
26% |
Health care and social assistance |
12% |
Retail trade |
9% |
Educational services |
8% |
Manufacturing |
7% |
average household spending / yr
mortgage payments |
$2,911 |
cell and internet |
$430 |
home renovations |
$2,366 |
rrsp's |
$532 |
lotteries |
$110 |
health insurance |
$279 |
appliances |
$334 |
furnishings |
$606 |
computer hardware |
$196 |
auto / truck purchase |
$2,124 |
auto / truck lease |
$474 |
air travel |
$258 |
agriculture
total number of farms |
1,607 |
livestock farms |
35 |
oilseed farms |
132 |
wheat farms |
101 |
farms using internet |
513 |
|