Neepawa Banner and Press*
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Ken Waddell
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format8C tabloid
    page depth196
    zoneMB - 60min - Brandon
  • circulation
  • total circulation:8,320
     paid:141
     controlled:8,179
    audit date: 2016/09/01
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.04
    colour B + 1C $106.00
    B + 2C $125.00
    process $125.00
    position charge 0.20% of ad cost
    career / classified rate$0.85
    Net FSI rate charge (CPM)$90.00
  • inserts
  • Insert quantity required 8,300
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Neepawa Banner 423 Mountain Ave, Neepawa, MB, R0J 1H0
     
    booking deadline Tue 12pm CST
    material deadline Tue 4pm CST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.187" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.57"h"
    1/4 page (V) 5.0"w x 7.15"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 14.0"h"
    1/2 page (H) 10.25"w x 7.15"h"
    Page Dominant 8.5"w x 10.5"h"
    Full page 10.25"w x 14.0"h"
  • regular features
  • AGRICULTURE - Local News
  • special supplements
  • HOME IMPROVEMENT - General
  • demographics
  • total population  
    males 12,175
    females 12,389
    total households  
    with children 2,381
    without children 2,633
    person / household 2.7
  • household income
  • average $47,315
    percent over $60k 24%
    percent over $100k 7%
  • education
  • none 32%
    other 68%
    high school 23%
    trades 13%
    college 16%
    university 16%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 26%
    Health care and social assistance 12%
    Retail trade 9%
    Educational services 8%
    Manufacturing 7%
  • average household spending / yr
  • mortgage payments $2,911
    cell and internet $430
    home renovations $2,366
    rrsp's $532
    lotteries $110
    health insurance $279
    appliances $334
    furnishings $606
    computer hardware $196
    auto / truck purchase $2,124
    auto / truck lease $474
    air travel $258
  • agriculture
  • total number of farms 1,607
    livestock farms 35
    oilseed farms 132
    wheat farms 101
    farms using internet 513
    Report printed: November 18, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data