general
| frequency | wkly m |
| publication day | friday |
| ROP format | 6C tabloid |
| career / classified format | 8C tabloid |
| page depth | 196 |
| zone | MB-SOUTH WEST |
circulation
| total circulation: | 7,757 |
| paid: | 95 |
| controlled: | 7,640 |
| electronic: | 22 |
| audit date: | 2022/02/17 |
| audit basis: | Publisher Sworn-Free |
ROP rates
| Level 1 Open Gross | $1.25 |
| Full Colour |
1/4 page |
$123.00 |
|
1/2 page |
$145.00 |
|
full page |
$145.00 |
| position charge |
0.20% of ad cost
|
| career / classified rate | $1.10 |
| Net FSI rate charge (CPM) | $120.00 |
inserts
| quantity (confirm prior)
|
9,150
|
|
publication specification
|
|
|
| booking deadline
|
Tue 12pm CT
|
| material deadline
|
Tue 4pm CT
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
7.75"
|
|
2C -
2.25"
|
7C -
0.0"
|
|
3C -
3.75"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.4"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
3.25"w x 7.0"h
|
|
1/4 page (V)
|
5.0"w x 7.85"h
|
|
1/3 page (H)
|
10.25"w x 5.5"h
|
|
1/3 page (V)
|
5.0"w x 10.25"h
|
|
1/2 page (H)
|
10.25"w x 7.85"h
|
|
1/2 page (V)
|
5.0"w x 14.0"h
|
|
3/4 page (V)
|
10.25"w x 11.25"h
|
|
Page Dominant
|
8.5"w x 11.25"h
|
|
Full page
|
10.25"w x 14.0"h
|
regular features
| AGRICULTURE - Local News |
Monthly |
|
demographics
| total population |
|
| males |
12,833 |
| females |
12,940 |
| total households |
|
| with children |
2,558 |
| without children |
2,844 |
| person / household |
2.6 |
household income
| average |
$47,825 |
| percent over $60k |
24% |
| percent over $100k |
7% |
education
| none |
31% |
| other |
69% |
| high school |
24% |
| trades |
12% |
| college |
16% |
| university |
16% |
labour force top industries
average household spending / yr
| mortgage payments |
$2,927 |
| cell and internet |
$431 |
| home renovations |
$2,376 |
| rrsp's |
$545 |
| lotteries |
$111 |
| health insurance |
$282 |
| appliances |
$335 |
| furnishings |
$607 |
| computer hardware |
$198 |
| auto / truck purchase |
$2,096 |
| auto / truck lease |
$472 |
| air travel |
$255 |
agriculture
| total number of farms |
1,718 |
| livestock farms |
37 |
| oilseed farms |
143 |
| wheat farms |
106 |
| farms using internet |
551 |
|
