general
| frequency | weekly |
| publication day | friday |
| ROP format | 6C tabloid |
| career / classified format | 8C tabloid |
| page depth | 196 |
| zone | MB - 60min - Brandon |
circulation
| total circulation: | 6,445 |
| paid: | 179 |
| controlled: | 6,266 |
| audit date: | 2017/12/31 |
| audit basis: | CMCA-Free |
ROP rates
| ROP open line rate | $1.05 |
| colour |
B + 1C |
$137.00 |
|
B + 2C |
$137.00 |
|
process |
$137.00 |
| position charge |
0.20% of ad cost
|
| career / classified rate | $0.86 |
| Net FSI rate charge (CPM) | $90.00 |
inserts
| Insert quantity required
|
8,300
|
|
special instructions
|
|
Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g.
|
|
shipping address
|
|
Neepawa Banner 423 Mountain Ave,
Neepawa, MB,
R0J 1H0
|
| booking deadline
|
Tue 12pm CT
|
| material deadline
|
Tue 4pm CT
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
7.75"
|
|
2C -
2.25"
|
7C -
0.0"
|
|
3C -
3.75"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.4"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.57"h
|
|
1/8 page (V)
|
3.25"w x 7.0"h
|
|
1/4 page (V)
|
5.0"w x 7.0"h
|
|
1/3 page (H)
|
10.25"w x 4.75"h
|
|
1/3 page (V)
|
5.0"w x 9.44"h
|
|
1/2 page (H)
|
10.25"w x 7.0"h
|
|
1/2 page (V)
|
5.0"w x 14.0"h
|
|
3/4 page (V)
|
10.25"w x 11.0"h
|
|
Page Dominant
|
8.5"w x 11.0"h
|
|
Full page
|
10.25"w x 14.0"h
|
regular features
special supplements
|
HOME IMPROVEMENT - General
|
|
demographics
| total population |
|
| males |
12,175 |
| females |
12,389 |
| total households |
|
| with children |
2,381 |
| without children |
2,633 |
| person / household |
2.7 |
household income
| average |
$47,315 |
| percent over $60k |
24% |
| percent over $100k |
7% |
education
| none |
32% |
| other |
68% |
| high school |
23% |
| trades |
13% |
| college |
16% |
| university |
16% |
labour force top industries
| Agriculture, forestry, fishing and hunting |
26% |
| Health care and social assistance |
12% |
| Retail trade |
9% |
| Educational services |
8% |
| Manufacturing |
7% |
average household spending / yr
| mortgage payments |
$2,911 |
| cell and internet |
$430 |
| home renovations |
$2,366 |
| rrsp's |
$532 |
| lotteries |
$110 |
| health insurance |
$279 |
| appliances |
$334 |
| furnishings |
$606 |
| computer hardware |
$196 |
| auto / truck purchase |
$2,124 |
| auto / truck lease |
$474 |
| air travel |
$258 |
agriculture
| total number of farms |
1,607 |
| livestock farms |
35 |
| oilseed farms |
132 |
| wheat farms |
101 |
| farms using internet |
513 |
|
