Neepawa Press*
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Ken Waddell
publication details market info
  • general
  • frequencyweekly
    publication daywednesday
    ROP format6C tabloid
    career / classified format8C tabloid
    page depth196
    zoneMB - 60min - Brandon
  • circulation
  • total circulation:3,279
     paid:56
     controlled:3,223
    audit date: 2016/09/27
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.02
    colour B + 1C $79.00
    B + 2C $125.00
    process $125.00
    position charge 0.20% of ad cost
    career / classified rate$0.85
    Net FSI rate charge (CPM)$90.00
  • inserts
  • Insert quantity required 4,300
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Neepawa Press 243 Hamilton Street , Neepawa, MB, R0J 1H0
     
    booking deadline Thu 4pm CST
    material deadline Fri 4pm CST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.187" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5"w x 3.57"h"
    1/4 page (V) 5"w x 7.15"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5"w x 14"h"
    1/2 page (H) 10.25"w x 7.15"h"
    Page Dominant 8.5"w x 10.5"h"
    Full page 10.25"w x 14.0"h"
  • regular features
  • AUTOMOTIVE - Vehicle Sales, BUSINESS - Local Business News, EVENTS - Local Calendar of Events
  • special supplements
  • AGRICULTURE - General
  • demographics
  • total population  
    males 7,640
    females 7,641
    total households  
    with children 1,543
    without children 1,780
    person / household 2.5
  • household income
  • average $46,462
    percent over $60k 24%
    percent over $100k 7%
  • education
  • none 28%
    other 71%
    high school 26%
    trades 12%
    college 15%
    university 18%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 31%
    Health care and social assistance 12%
    Retail trade 8%
    Educational services 7%
    Manufacturing 6%
  • average household spending / yr
  • mortgage payments $2,795
    cell and internet $423
    home renovations $2,280
    rrsp's $488
    lotteries $110
    health insurance $277
    appliances $331
    furnishings $588
    computer hardware $192
    auto / truck purchase $1,882
    auto / truck lease $442
    air travel $233
  • agriculture
  • total number of farms 1,285
    livestock farms 26
    oilseed farms 107
    wheat farms 67
    farms using internet 403
    Report printed: September 19, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data