general
| frequency | wkly a |
| publication day | wednesday |
| ROP format | 6C tabloid |
| career / classified format | 8C tabloid |
| page depth | 196 |
| zone | MB-60MIN-BRANDON |
circulation
| total circulation: | 3,279 |
| paid: | 56 |
| controlled: | 3,223 |
| electronic: | |
| audit date: | 2016/09/27 |
| audit basis: | CMCA-Free |
ROP rates
| Level 1 Open Gross | $1.02 |
| Full Colour |
1/4 page |
$125.00 |
|
1/2 page |
$125.00 |
|
full page |
$125.00 |
| position charge |
0.20% of ad cost
|
| career / classified rate | $0.85 |
| Net FSI rate charge (CPM) | $90.00 |
inserts
| quantity (confirm prior)
|
4,300
|
|
publication specification
|
|
Wednesday publication
|
| booking deadline
|
Thu 4pm CST
|
| material deadline
|
Fri 4pm CST
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.187"
|
6C -
7.75"
|
|
2C -
2.25"
|
7C -
0.0"
|
|
3C -
3.75"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.4"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5"w x 3.57"h
|
|
1/8 page (V)
|
8.5"w x 10.5"h
|
|
1/4 page (V)
|
5"w x 7.15"h
|
|
1/3 page (H)
|
6.75"w x 5"h
|
|
1/3 page (V)
|
6.75"w x 7.5"h
|
|
1/2 page (H)
|
10.25"w x 7.15"h
|
|
1/2 page (V)
|
5"w x 14"h
|
|
3/4 page (V)
|
|
|
Page Dominant
|
|
|
Full page
|
10.25"w x 14.0"h
|
regular features
| AUTOMOTIVE - Vehicle Sales |
Monthly |
| BUSINESS - Local Business News |
Monthly |
| EVENTS - Local Calendar of Events |
Weekly |
|
demographics
| total population |
|
| males |
7,640 |
| females |
7,641 |
| total households |
|
| with children |
1,543 |
| without children |
1,780 |
| person / household |
2.5 |
household income
| average |
$46,462 |
| percent over $60k |
24% |
| percent over $100k |
7% |
education
| none |
28% |
| other |
71% |
| high school |
26% |
| trades |
12% |
| college |
15% |
| university |
18% |
labour force top industries
average household spending / yr
| mortgage payments |
$2,795 |
| cell and internet |
$423 |
| home renovations |
$2,280 |
| rrsp's |
$488 |
| lotteries |
$110 |
| health insurance |
$277 |
| appliances |
$331 |
| furnishings |
$588 |
| computer hardware |
$192 |
| auto / truck purchase |
$1,882 |
| auto / truck lease |
$442 |
| air travel |
$233 |
agriculture
| total number of farms |
1,285 |
| livestock farms |
26 |
| oilseed farms |
107 |
| wheat farms |
67 |
| farms using internet |
403 |
|
