general
| frequency | weekly |
| publication day | tuesday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 200 |
| zone | MB - South East |
circulation
| total circulation: | 1,088 |
| paid: | 1,057 |
| controlled: | 31 |
| audit date: | 2016/10/17 |
| audit basis: | CMCA-Paid |
ROP rates
| ROP open line rate | $0.61 |
| colour |
B + 1C |
$54.00 |
|
B + 2C |
$54.00 |
|
process |
$54.00 |
| position charge |
N/A
|
| career / classified rate | $0.62 |
| Net FSI rate charge (CPM) | $110.00 |
inserts
| Insert quantity required
|
1,100
|
|
special instructions
|
|
Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. $30 folding charge for oversize flyers. Warehouse hours: T-F, 9-5.
|
|
shipping address
|
|
Pilot Mound Sentinel Courier 13 Railway Street,
Pilot Mound, MB,
R0G 1P0
|
| booking deadline
|
Wednesday 12pm CT
|
| material deadline
|
Friday 12pm CT
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h"
|
|
1/8 page
|
5.0"w x 3.57"h"
|
|
1/4 page (V)
|
5.0"w x 7.15"h"
|
|
1/4 page (H)
|
6.75"w x 5"h"
|
|
1/3 page (square)
|
6.75"w x 7.5"h"
|
|
1/2 page (V)
|
5.0"w x 14.29"h"
|
|
1/2 page (H)
|
10.25"w x 7.15"h"
|
|
Page Dominant
|
8.5"w x 10.5"h"
|
|
Full page
|
10.25"w x 14.29"h"
|
special supplements
|
PEOPLE - Babies, PEOPLE - Brides, PEOPLE - Graduation, SPORTS/FITNESS/RECREATION - Minor Hockey Week
|
|
demographics
| total population |
|
| males |
1,093 |
| females |
1,097 |
| total households |
|
| with children |
223 |
| without children |
298 |
| person / household |
2.4 |
household income
| average |
$46,234 |
| percent over $60k |
25% |
| percent over $100k |
8% |
education
| none |
24% |
| other |
76% |
| high school |
25% |
| trades |
11% |
| college |
23% |
| university |
15% |
labour force top industries
| Agriculture, forestry, fishing and hunting |
37% |
| Health care and social assistance |
13% |
| Educational services |
8% |
| Wholesale trade |
6% |
| Construction |
6% |
average household spending / yr
| mortgage payments |
$2,644 |
| cell and internet |
$386 |
| home renovations |
$2,304 |
| rrsp's |
$524 |
| lotteries |
$111 |
| health insurance |
$288 |
| appliances |
$310 |
| furnishings |
$542 |
| computer hardware |
$187 |
| auto / truck purchase |
$2,087 |
| auto / truck lease |
$495 |
| air travel |
$247 |
agriculture
| total number of farms |
222 |
| livestock farms |
5 |
| oilseed farms |
45 |
| wheat farms |
25 |
| farms using internet |
118 |
|
