general
frequency | weekly |
publication day | tuesday |
ROP format | 6C tabloid |
career / classified format | 6C tabloid |
page depth | 200 |
zone | MB-SOUTH EAST |
circulation
total circulation: | 1,010 |
paid: | 1,036 |
controlled: | 26 |
audit date: | 2018/05/14 |
audit basis: | CMCA-Paid |
ROP rates
ROP open line rate | $0.65 |
colour |
B + 1C |
$70.00 |
|
special |
$70.00 |
|
process |
$70.00 |
position charge |
N/A
|
career / classified rate | $0.72 |
Net FSI rate charge (CPM) | $110.00 |
inserts
Insert quantity required
|
1,100
|
special instructions
|
Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. $30 folding charge for oversize flyers. Warehouse hours: T-F, 9-5.
|
shipping address
|
Pilot Mound Sentinel Courier 13 Railway Street,
Pilot Mound, MB,
R0G 1P0
|
booking deadline
|
Wed 12pm CT
|
material deadline
|
Fri 12pm CT
|
|
ROP specifications
1C -
1.5"
|
6C -
10.25"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
1C -
1.5"
|
6C -
10.25"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
10.25"w x 3.0"h
|
1/8 page (H)
|
5.0"w x 3.57"h
|
1/8 page (V)
|
3.25"w x 7.0"h
|
1/4 page (V)
|
5.0"w x 7.0"h
|
1/3 page (H)
|
10.25"w x 4.75"h
|
1/3 page (V)
|
5.0"w x 9.44"h
|
1/2 page (H)
|
10.25"w x 7.0"h
|
1/2 page (V)
|
5.0"w x 14.21"h
|
3/4 page (V)
|
10.25"w x 11.0"h
|
Page Dominant
|
8.5"w x 11.0"h
|
Full page
|
10.25"w x 14.21"h
|
special supplements
PEOPLE - Babies, PEOPLE - Brides, PEOPLE - Graduation, SPORTS/FITNESS/RECREATION - Minor Hockey Week
|
|
demographics
total population |
|
males |
1,093 |
females |
1,097 |
total households |
|
with children |
223 |
without children |
298 |
person / household |
2.4 |
household income
average |
$46,234 |
percent over $60k |
25% |
percent over $100k |
8% |
education
none |
24% |
other |
76% |
high school |
25% |
trades |
11% |
college |
23% |
university |
15% |
labour force top industries
Agriculture, forestry, fishing and hunting |
37% |
Health care and social assistance |
13% |
Educational services |
8% |
Wholesale trade |
6% |
Construction |
6% |
average household spending / yr
mortgage payments |
$2,644 |
cell and internet |
$386 |
home renovations |
$2,304 |
rrsp's |
$524 |
lotteries |
$111 |
health insurance |
$288 |
appliances |
$310 |
furnishings |
$542 |
computer hardware |
$187 |
auto / truck purchase |
$2,087 |
auto / truck lease |
$495 |
air travel |
$247 |
agriculture
total number of farms |
222 |
livestock farms |
5 |
oilseed farms |
45 |
wheat farms |
25 |
farms using internet |
118 |
|