Pilot Mound Sentinel Courier
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Susan Peterson
publication details market info
  • general
  • frequencyweekly
    publication daytuesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth200
    zoneMB - South East
  • circulation
  • total circulation:1,088
     paid:1,057
     controlled:31
    audit date: 2016/10/17
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.60
    colour B + 1C $12.00
    B + 2C $42.00
    process $42.00
    position charge N/A
    career / classified rate$0.61
    Net FSI rate charge (CPM)$110.00
  • inserts
  • Insert quantity required 1,150
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Pilot Mound Sentinel Courier 13 Railway Street, Pilot Mound, MB, R0G 1P0
     
    booking deadline Fri 9am CST
    material deadline Fri 4pm CST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.57"h"
    1/4 page (V) 5.0"w x 7.15"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 14.29"h"
    1/2 page (H) 10.25"w x 7.15"h"
    Page Dominant 8.5"w x 10.5"h"
    Full page 10.25"w x 14.29"h"
  • special supplements
  • PEOPLE - Babies, PEOPLE - Brides, PEOPLE - Graduation, SPORTS/FITNESS/RECREATION - Minor Hockey Week
  • demographics
  • total population  
    males 1,093
    females 1,097
    total households  
    with children 223
    without children 298
    person / household 2.4
  • household income
  • average $46,234
    percent over $60k 25%
    percent over $100k 8%
  • education
  • none 24%
    other 76%
    high school 25%
    trades 11%
    college 23%
    university 15%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 37%
    Health care and social assistance 13%
    Educational services 8%
    Wholesale trade 6%
    Construction 6%
  • average household spending / yr
  • mortgage payments $2,644
    cell and internet $386
    home renovations $2,304
    rrsp's $524
    lotteries $111
    health insurance $288
    appliances $310
    furnishings $542
    computer hardware $187
    auto / truck purchase $2,087
    auto / truck lease $495
    air travel $247
  • agriculture
  • total number of farms 222
    livestock farms 5
    oilseed farms 45
    wheat farms 25
    farms using internet 118
    Report printed: September 19, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data