Central Plains Herald Leader (Portage)
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Bookings and material: bookings@adwest.ca
Group or publisher: Daria Zmiyiwsky
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format10C tabloid
    career / classified format10C tabloid
    page depth160
    zoneMB - 60min - Winnipeg
  • circulation
  • total circulation:9,635
     paid:40
     controlled:9,595
    audit date: 2016/08/24
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.48
    colour B + 1C $125.00
    B + 2C $125.00
    process $125.00
    position charge 0.20% of ad cost
    career / classified rate$1.54
    Net FSI rate charge (CPM)$80.00
  • inserts
  • Insert quantity required 9,700
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Central Plains Herald Leader c/o Winnipeg Sun 1700 Church Ave, Winnipeg, MB, R2X 3A2
     
    booking deadline Mon 10am CST
    material deadline Mon 4pm CST
  • ROP specifications
  • 1C - 0.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 0.0"
    5C - 5.0" 10C - 10.25"
  • CAREER specifications
  • 1C - 0.0" 6C - 6.125"
    2C - 1.94" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 0.0"
    5C - 5.0" 10C - 10.25"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 2.86"h"
    1/4 page (V) 5.0"w x 5.71"h"
    1/4 page (H) 6.125"w x 4.5"h"
    1/3 page (square) 6.12"w x 6.25"h"
    1/2 page (V) 5.0"w x 11.43"h"
    1/2 page (H) 10.25"w x 5.71"h"
    Page Dominant 8.25"w x 8.5"h"
    Full page 10.25"w x 11.43"h"
  • special supplements
  • AGRICULTURE - General
  • demographics
  • total population  
    males 17,382
    females 17,687
    total households  
    with children 3,236
    without children 3,168
    person / household 2.8
  • household income
  • average $53,820
    percent over $60k 32%
    percent over $100k 10%
  • education
  • none 32%
    other 68%
    high school 25%
    trades 12%
    college 15%
    university 16%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 23%
    Health care and social assistance 15%
    Retail trade 9%
    Manufacturing 9%
    Educational services 8%
  • average household spending / yr
  • mortgage payments $3,505
    cell and internet $478
    home renovations $2,574
    rrsp's $920
    lotteries $115
    health insurance $284
    appliances $331
    furnishings $658
    computer hardware $258
    auto / truck purchase $2,249
    auto / truck lease $468
    air travel $273
  • agriculture
  • total number of farms 1,377
    livestock farms 27
    oilseed farms 93
    wheat farms 61
    farms using internet 506
    Report printed: September 19, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data