Reston Recorder*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth217
    zoneMB-SOUTH WEST
  • circulation
  • total circulation:267
     paid:387
     controlled:52
     electronic:
    audit date: 2018/10/24
    audit basis: CMCA-Paid
  • ROP rates
  • Level 1 Open Gross$0.65
    Full Colour 1/4 page $111.00
    1/2 page $143.00
    full page $143.00
    position charge 0.10% of ad cost
    career / classified rate$0.65
    Net FSI rate charge (CPM)$90.00
  • inserts
  • quantity (confirm prior) 265
     
    publication specification
    Friday
     
    booking deadline Mon 4pm CT
    material deadline Tue 4pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.178"w x 7.67"h
    1/4 page (V) 4.85"w x 7.85"h
    1/3 page (H) 9.875"w x 5.25"h
    1/3 page (V) 4.85"w x 10.25"h
    1/2 page (H) 9.875"w x 7.85"h
    1/2 page (V) 4.85"w x 15.5"h
    3/4 page (V) 9.875"w x 11.785"h
    Page Dominant 8.187"w x 11.785"h
    Full page 9.875"w x 15.5"h
  • demographics
  • total population  
    males 683
    females 706
    total households  
    with children 129
    without children 157
    person / household 2.5
  • household income
  • average $49,843
    percent over $60k 27%
    percent over $100k 10%
  • education
  • none 34%
    other 66%
    high school 26%
    trades 12%
    college 16%
    university 12%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $2,952
    cell and internet $412
    home renovations $2,603
    rrsp's $568
    lotteries $117
    health insurance $290
    appliances $321
    furnishings $588
    computer hardware $220
    auto / truck purchase $2,397
    auto / truck lease $555
    air travel $285
  • agriculture
  • total number of farms 105
    livestock farms 2
    oilseed farms 8
    wheat farms 18
    farms using internet 40
    Report printed: March 29, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.