Reston Recorder*
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Brent Fitzpatrick
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth217
    zoneMB - South West
  • circulation
  • total circulation:515
     paid:465
     controlled:59
    audit date: 2016/02/02
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.60
    colour B + 1C $106.00
    B + 2C $125.00
    process $125.00
    position charge 0.10% of ad cost
    career / classified rate$0.60
    Net FSI rate charge (CPM)$90.00
  • inserts
  • Insert quantity required 550
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Reston Recorder 128 Main Street, Melita, MB, R0M 1L0
     
    booking deadline Mon 4pm CST
    material deadline Tue 4pm CST
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h"
    1/8 page 4.85"w x 3.86"h"
    1/4 page (V) 4.85"w x 7.79"h"
    1/4 page (H) 6.5"w x 5"h"
    1/3 page (square) 6.5"w x 7.5"h"
    1/2 page (V) 4.85"w x 15.71"h"
    1/2 page (H) 9.875"w x 7.79"h"
    Page Dominant 8.187"w x 11.75"h"
    Full page 9.875"w x 15.71"h"
  • special supplements
  • AGRICULTURE - General, SPORTS/FITNESS/RECREATION - General
  • demographics
  • total population  
    males 683
    females 706
    total households  
    with children 129
    without children 157
    person / household 2.5
  • household income
  • average $49,843
    percent over $60k 27%
    percent over $100k 10%
  • education
  • none 34%
    other 66%
    high school 26%
    trades 12%
    college 16%
    university 12%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 26%
    Health care and social assistance 10%
    Retail trade 7%
    Educational services 6%
    Transportation and warehousing 6%
  • average household spending / yr
  • mortgage payments $2,952
    cell and internet $412
    home renovations $2,603
    rrsp's $568
    lotteries $117
    health insurance $290
    appliances $321
    furnishings $588
    computer hardware $220
    auto / truck purchase $2,397
    auto / truck lease $555
    air travel $285
  • agriculture
  • total number of farms 105
    livestock farms 2
    oilseed farms 8
    wheat farms 18
    farms using internet 40
    Report printed: November 23, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data