Roblin Review*
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Brent Wright
publication details market info
  • general
  • frequencyweekly
    publication daytuesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth225
    zoneMB - 60min - Dauphin
  • circulation
  • total circulation:1,565
     paid:1,539
     controlled:26
    audit date: 2016/08/02
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.59
    colour B + 1C $125.00
    B + 2C $125.00
    process $125.00
    position charge 0.25% of ad cost
    career / classified rate$0.59
    Net FSI rate charge (CPM)$110.00
  • inserts
  • Insert quantity required 1,650
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Roblin Review c/o Dauphin Herald 120 - 1St Ave NE , Dauphin, MB, R7N 2V4
     
    booking deadline Thu 12pm CST
    material deadline Fri 10am CST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 16.07"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 8.5"w x 11.75"h"
    Full page 10.25"w x 16.07"h"
  • special supplements
  • AGRICULTURE - General
  • demographics
  • total population  
    males 2,089
    females 2,074
    total households  
    with children 419
    without children 553
    person / household 2.3
  • household income
  • average $42,820
    percent over $60k 19%
    percent over $100k 6%
  • education
  • none 34%
    other 66%
    high school 22%
    trades 15%
    college 19%
    university 10%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 32%
    Health care and social assistance 12%
    Retail trade 10%
    Manufacturing 6%
    Educational services 6%
  • average household spending / yr
  • mortgage payments $2,622
    cell and internet $397
    home renovations $2,223
    rrsp's $283
    lotteries $96
    health insurance $257
    appliances $315
    furnishings $518
    computer hardware $163
    auto / truck purchase $1,696
    auto / truck lease $469
    air travel $204
  • agriculture
  • total number of farms 467
    livestock farms 10
    oilseed farms 46
    wheat farms 12
    farms using internet 105
    Report printed: December 14, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data