Russell Banner*
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Bob Gilroy
publication details market info
  • general
  • frequencyweekly
    publication daytuesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth225
    zoneMB - 60min - Dauphin
  • circulation
  • total circulation:1,292
     paid:1,273
     controlled:19
    audit date: 2016/10/18
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.59
    colour B + 1C $125.00
    B + 2C $125.00
    process $125.00
    position charge 0.25% of ad cost
    career / classified rate$0.59
    Net FSI rate charge (CPM)$110.00
  • inserts
  • Insert quantity required 1,400
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Russell Banner c/o Dauphin Herald 120 - 1St Ave NE , Dauphin, MB, R7N 2V4
     
    booking deadline Thu 12pm CST
    material deadline Fri 10am CST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 16.07"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 8.5"w x 11.75"h"
    Full page 10.25"w x 16.07"h"
  • special supplements
  • AGRICULTURE - General
  • demographics
  • total population  
    males 1,880
    females 1,914
    total households  
    with children 424
    without children 466
    person / household 2.4
  • household income
  • average $51,648
    percent over $60k 29%
    percent over $100k 9%
  • education
  • none 22%
    other 78%
    high school 27%
    trades 14%
    college 21%
    university 14%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 23%
    Health care and social assistance 14%
    Retail trade 12%
    Accommodation and food services 9%
    Educational services 7%
  • average household spending / yr
  • mortgage payments $3,106
    cell and internet $415
    home renovations $2,753
    rrsp's $609
    lotteries $104
    health insurance $296
    appliances $317
    furnishings $558
    computer hardware $204
    auto / truck purchase $1,943
    auto / truck lease $481
    air travel $230
  • agriculture
  • total number of farms 296
    livestock farms 6
    oilseed farms 41
    wheat farms 27
    farms using internet 135
    Report printed: November 18, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data