Selkirk Journal*
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Jenifer Bilsky
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format10C tabloid
    career / classified format10C tabloid
    page depth160
    zoneMB - 60min - Winnipeg
  • circulation
  • total circulation:14,369
     paid:35
     controlled:14,334
    audit date: 2016/09/14
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.01
    colour B + 1C $125.00
    B + 2C $125.00
    process $125.00
    position charge 15.00% of ad cost
    career / classified rate$1.04
    Net FSI rate charge (CPM)$99.00
  • inserts
  • Insert quantity required 13,700
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Selkirk Journal c/o Winnipeg Sun 1700 Church Ave, Winnipeg, MB, R2X 3A2
     
    booking deadline Thu 10am CST
    material deadline Fri 10am CST
  • ROP specifications
  • 1C - 0.899" 6C - 6.125"
    2C - 1.948" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 9.291"
    5C - 5.0" 10C - 10.25"
  • CAREER specifications
  • 1C - 0.899" 6C - 6.125"
    2C - 1.948" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 9.291"
    5C - 5.0" 10C - 10.25"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 2.86"h"
    1/4 page (V) 5.0"w x 5.71"h"
    1/4 page (H) 6.125"w x 4.5"h"
    1/3 page (square) 6.12"w x 6.25"h"
    1/2 page (V) 5.0"w x 11.43"h"
    1/2 page (H) 10.25"w x 5.71"h"
    Page Dominant 8.25"w x 8.5"h"
    Full page 10.25"w x 11.43"h"
  • special supplements
  • AGRICULTURE - General
  • demographics
  • total population  
    males 21,110
    females 21,242
    total households  
    with children 5,585
    without children 4,341
    person / household 2.7
  • household income
  • average $71,160
    percent over $60k 54%
    percent over $100k 26%
  • education
  • none 16%
    other 84%
    high school 26%
    trades 13%
    college 22%
    university 23%
  • labour force top industries
  • Health care and social assistance 13%
    Retail trade 11%
    Manufacturing 10%
    Public administration 8%
    Transportation and warehousing 8%
  • average household spending / yr
  • mortgage payments $4,437
    cell and internet $538
    home renovations $2,906
    rrsp's $2,042
    lotteries $141
    health insurance $364
    appliances $381
    furnishings $833
    computer hardware $323
    auto / truck purchase $3,216
    auto / truck lease $627
    air travel $392
  • agriculture
  • total number of farms 347
    livestock farms 7
    oilseed farms 34
    wheat farms 32
    farms using internet 140
    Report printed: September 19, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data