Selkirk Journal*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Jenifer Bilsky
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format10C tabloid
    career / classified format10C tabloid
    page depth160
    zoneMB - 60min - Winnipeg
  • circulation
  • total circulation:14,369
     paid:35
     controlled:14,334
    audit date: 2016/09/14
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.02
    colour B + 1C $137.00
    B + 2C $137.00
    process $137.00
    position charge 15.00% of ad cost
    career / classified rate$1.05
    Net FSI rate charge (CPM)$99.00
  • inserts
  • Insert quantity required 13,700
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g.
    shipping address
    Selkirk Journal c/o Winnipeg Sun 1700 Church Ave, Winnipeg, MB, R2X 3A2
     
    booking deadline Thu 10am CT
    material deadline Fri 10am CT
  • ROP specifications
  • 1C - 1.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 9.291"
    5C - 5.0" 10C - 10.25"
  • CAREER specifications
  • 1C - 1.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 9.291"
    5C - 5.0" 10C - 10.25"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 2.86"h
    1/8 page (V) 2.0"w x 7.14"h
    1/4 page (V) 5.0"w x 5.71"h
    1/3 page (H) 10.25"w x 4.0"h
    1/3 page (V) 5.0"w x 7.621"h
    1/2 page (H) 10.25"w x 5.71"h
    1/2 page (V) 5.0"w x 11.43"h
    3/4 page (V) 10.25"w x 8.57"h
    Page Dominant 8.25"w x 8.57"h
    Full page 10.25"w x 11.43"h
  • special supplements
  • AGRICULTURE - General
  • demographics
  • total population  
    males 21,949
    females 22,030
    total households  
    with children 5,745
    without children 4,478
    person / household 2.7
  • household income
  • average $70,915
    percent over $60k 54%
    percent over $100k 26%
  • education
  • none 16%
    other 84%
    high school 26%
    trades 13%
    college 21%
    university 23%
  • labour force top industries
  • Health care and social assistance 13%
    Retail trade 11%
    Manufacturing 10%
    Public administration 8%
    Transportation and warehousing 8%
  • average household spending / yr
  • mortgage payments $4,453
    cell and internet $539
    home renovations $2,914
    rrsp's $2,030
    lotteries $141
    health insurance $363
    appliances $382
    furnishings $832
    computer hardware $324
    auto / truck purchase $3,224
    auto / truck lease $628
    air travel $392
  • agriculture
  • total number of farms 347
    livestock farms 8
    oilseed farms 37
    wheat farms 35
    farms using internet 157
    Report printed: October 18, 2018
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data