general
| frequency | wkly a |
| publication day | thursday |
| ROP format | 10C tabloid |
| career / classified format | 10C tabloid |
| page depth | 160 |
| zone | MB-60MIN-WINNIPEG |
circulation
| total circulation: | 14,369 |
| paid: | 35 |
| controlled: | 14,334 |
| electronic: | |
| audit date: | 2016/09/14 |
| audit basis: | Publisher Sworn Statement |
ROP rates
| Level 1 Open Gross | $1.01 |
| Full Colour |
1/4 page |
$84.00 |
|
1/2 page |
$139.00 |
|
full page |
$139.00 |
| position charge |
15.00% of ad cost
|
| career / classified rate | $1.04 |
| Net FSI rate charge (CPM) | $70.00 |
inserts
| quantity (confirm prior)
|
16,000
|
|
publication specification
|
|
Thursday publication
|
| booking deadline
|
Thu 10am CT
|
| material deadline
|
Fri 10am CT
|
|
ROP specifications
|
1C -
1.0"
|
6C -
6.125"
|
|
2C -
2.0"
|
7C -
7.19"
|
|
3C -
3.0"
|
8C -
8.25"
|
|
4C -
4.0"
|
9C -
9.291"
|
|
5C -
5.0"
|
10C -
10.25"
|
CAREER specifications
|
1C -
1.0"
|
6C -
6.125"
|
|
2C -
2.0"
|
7C -
7.19"
|
|
3C -
3.0"
|
8C -
8.25"
|
|
4C -
4.0"
|
9C -
9.291"
|
|
5C -
5.0"
|
10C -
10.25"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 2.86"h
|
|
1/8 page (V)
|
2.0"w x 7.14"h
|
|
1/4 page (V)
|
5.0"w x 5.71"h
|
|
1/3 page (H)
|
10.25"w x 4.0"h
|
|
1/3 page (V)
|
5.0"w x 7.621"h
|
|
1/2 page (H)
|
10.25"w x 5.71"h
|
|
1/2 page (V)
|
5.0"w x 11.43"h
|
|
3/4 page (V)
|
10.25"w x 8.57"h
|
|
Page Dominant
|
8.25"w x 8.57"h
|
|
Full page
|
10.25"w x 11.43"h
|
|
demographics
| total population |
|
| males |
21,949 |
| females |
22,030 |
| total households |
|
| with children |
5,745 |
| without children |
4,478 |
| person / household |
2.7 |
household income
| average |
$70,915 |
| percent over $60k |
54% |
| percent over $100k |
26% |
education
| none |
16% |
| other |
84% |
| high school |
26% |
| trades |
13% |
| college |
21% |
| university |
23% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,453 |
| cell and internet |
$539 |
| home renovations |
$2,914 |
| rrsp's |
$2,030 |
| lotteries |
$141 |
| health insurance |
$363 |
| appliances |
$382 |
| furnishings |
$832 |
| computer hardware |
$324 |
| auto / truck purchase |
$3,224 |
| auto / truck lease |
$628 |
| air travel |
$392 |
agriculture
| total number of farms |
347 |
| livestock farms |
8 |
| oilseed farms |
37 |
| wheat farms |
35 |
| farms using internet |
157 |
|
