Souris Plaindealer*
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Brent Fitzpatrick
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth217
    zoneMB - 60min - Brandon
  • circulation
  • total circulation:736
     paid:682
     controlled:54
    audit date: 2016/02/17
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.60
    colour B + 1C $125.00
    B + 2C $125.00
    process $125.00
    position charge 0.10% of ad cost
    career / classified rate$0.60
    Net FSI rate charge (CPM)$90.00
  • inserts
  • Insert quantity required 800
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Souris Plaindealer 128 Main Street, Melita, MB, R0M 1L0
     
    booking deadline Mon 4pm CST
    material deadline Tue 4pm CST
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h"
    1/8 page 4.85"w x 3.86"h"
    1/4 page (V) 4.85"w x 7.79"h"
    1/4 page (H) 6.5"w x 5"h"
    1/3 page (square) 6.5"w x 7.5"h"
    1/2 page (V) 4.85"w x 15.71"h"
    1/2 page (H) 9.875"w x 7.79"h"
    Page Dominant 8.187"w x 11.75"h"
    Full page 9.875"w x 15.71"h"
  • regular features
  • CLASSIFIED - Careers
  • special supplements
  • AGRICULTURE - General, SPORTS/FITNESS/RECREATION - General
  • demographics
  • total population  
    males 1,004
    females 1,116
    total households  
    with children 201
    without children 233
    person / household 2.3
  • household income
  • average $50,211
    percent over $60k 33%
    percent over $100k 10%
  • education
  • none 18%
    other 82%
    high school 25%
    trades 9%
    college 24%
    university 24%
  • labour force top industries
  • Health care and social assistance 22%
    Agriculture, forestry, fishing and hunting 19%
    Retail trade 9%
    Manufacturing 7%
    Educational services 5%
  • average household spending / yr
  • mortgage payments $2,750
    cell and internet $441
    home renovations $2,442
    rrsp's $437
    lotteries $124
    health insurance $308
    appliances $357
    furnishings $699
    computer hardware $208
    auto / truck purchase $2,274
    auto / truck lease $487
    air travel $263
  • agriculture
  • total number of farms 65
    livestock farms 1
    oilseed farms 6
    wheat farms 9
    farms using internet 31
    Report printed: November 18, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data