general
| frequency | wkly m |
| publication day | friday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 217 |
| zone | MB-60MIN-BRANDON |
circulation
| total circulation: | 288 |
| paid: | 543 |
| controlled: | 71 |
| electronic: | |
| audit date: | 2018/10/24 |
| audit basis: | CMCA-Paid |
ROP rates
| Level 1 Open Gross | $0.65 |
| Full Colour |
1/4 page |
$111.00 |
|
1/2 page |
$143.00 |
|
full page |
$143.00 |
| position charge |
0.10% of ad cost
|
| career / classified rate | $0.65 |
| Net FSI rate charge (CPM) | $90.00 |
inserts
| quantity (confirm prior)
|
288
|
|
publication specification
|
|
Friday publication
|
| booking deadline
|
Mon 4pm CT
|
| material deadline
|
Tue 4pm CT
|
|
ROP specifications
|
1C -
1.5"
|
6C -
9.875"
|
|
2C -
3.178"
|
7C -
0.0"
|
|
3C -
4.85"
|
8C -
0.0"
|
|
4C -
6.5"
|
9C -
0.0"
|
|
5C -
8.187"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
9.875"
|
|
2C -
3.178"
|
7C -
0.0"
|
|
3C -
4.85"
|
8C -
0.0"
|
|
4C -
6.5"
|
9C -
0.0"
|
|
5C -
8.187"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.875"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
3.178"w x 7.67"h
|
|
1/4 page (V)
|
4.85"w x 7.85"h
|
|
1/3 page (H)
|
9.875"w x 5.25"h
|
|
1/3 page (V)
|
4.85"w x 10.25"h
|
|
1/2 page (H)
|
9.875"w x 7.85"h
|
|
1/2 page (V)
|
4.85"w x 15.5"h
|
|
3/4 page (V)
|
9.875"w x 11.785"h
|
|
Page Dominant
|
8.187"w x 11.785"h
|
|
Full page
|
9.875"w x 15.5"h
|
regular features
| CLASSIFIED - Careers |
Weekly |
|
demographics
| total population |
|
| males |
1,004 |
| females |
1,116 |
| total households |
|
| with children |
201 |
| without children |
233 |
| person / household |
2.3 |
household income
| average |
$50,211 |
| percent over $60k |
33% |
| percent over $100k |
10% |
education
| none |
18% |
| other |
82% |
| high school |
25% |
| trades |
9% |
| college |
24% |
| university |
24% |
labour force top industries
average household spending / yr
| mortgage payments |
$2,750 |
| cell and internet |
$441 |
| home renovations |
$2,442 |
| rrsp's |
$437 |
| lotteries |
$124 |
| health insurance |
$308 |
| appliances |
$357 |
| furnishings |
$699 |
| computer hardware |
$208 |
| auto / truck purchase |
$2,274 |
| auto / truck lease |
$487 |
| air travel |
$263 |
agriculture
| total number of farms |
65 |
| livestock farms |
1 |
| oilseed farms |
6 |
| wheat farms |
9 |
| farms using internet |
31 |
|
