Swan Valley (River) Star & Times*
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Brian Gilroy
publication details market info
  • general
  • frequencyweekly
    publication daytuesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth225
    zoneMB - North West
  • circulation
  • total circulation:2,890
     paid:2,890
     controlled:0
    audit date: 2015/08/04
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.72
    colour B + 1C $125.00
    B + 2C $125.00
    process $125.00
    position charge 0.25% of ad cost
    career / classified rate$0.72
    Net FSI rate charge (CPM)$110.00
  • inserts
  • Insert quantity required 3,000
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Swan River Star & Times c/o Dauphin Herald 120 - 1St Ave NE , Dauphin, MB, R7N 2V4
     
    booking deadline Fri 12pm CST
    material deadline Fri 4pm CST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.75"w x 5.0"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5"w x 16.07"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 8.5"w x 11.75"h"
    Full page 10.25"w x 16.07"h"
  • regular features
  • AGRICULTURE - Local News, EVENTS - Local Calendar of Events
  • special supplements
  • AGRICULTURE - General
  • demographics
  • total population  
    males 4,603
    females 4,780
    total households  
    with children 959
    without children 1,067
    person / household 2.4
  • household income
  • average $47,327
    percent over $60k 29%
    percent over $100k 7%
  • education
  • none 25%
    other 75%
    high school 31%
    trades 14%
    college 16%
    university 13%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 19%
    Health care and social assistance 16%
    Retail trade 12%
    Educational services 8%
    Manufacturing 7%
  • average household spending / yr
  • mortgage payments $2,774
    cell and internet $405
    home renovations $2,454
    rrsp's $497
    lotteries $109
    health insurance $293
    appliances $340
    furnishings $548
    computer hardware $184
    auto / truck purchase $2,040
    auto / truck lease $515
    air travel $239
  • agriculture
  • total number of farms 386
    livestock farms 14
    oilseed farms 136
    wheat farms 41
    farms using internet 171
    Report printed: November 18, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data