Beausejour / Lac du Bonnet Clipper
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Kim MacAulay
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth200
    zoneMB - 60min - Winnipeg
  • circulation
  • total circulation:12,400
     paid:60
     controlled:12,340
    audit date: 2017/05/26
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.05
    colour B + 1C $137.00
    B + 2C $137.00
    process $137.00
    position charge 0.20% of ad cost
    career / classified rate$1.05
    Net FSI rate charge (CPM)$100.00
  • inserts
  • Insert quantity required 12,400
     
    special instructions
    Must Be folded to maximum finished size no larger than 9" x 11"; Maximum weight 30g. $120 cpm for flyers 36-40g, $120 for flyers 41-45g, $130 cpm for flyers 46-50g. Warehouse hours 9-5.
    shipping address
    Beausejour The Clipper Weekly 27A-3rd Street South , Beausejour, MB, R0E 0C0
     
    booking deadline Mon 11am CT
    material deadline Tue 11am CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.57"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.0"h
    1/3 page (H) 10.25"w x 4.75"h
    1/3 page (V) 5.0"w x 9.44"h
    1/2 page (H) 10.25"w x 7.0"h
    1/2 page (V) 5.0"w x 14.21"h
    3/4 page (V) 10.25"w x 11.0"h
    Page Dominant 8.5"w x 11.0"h
    Full page 10.25"w x 14.21"h
  • regular features
  • AGRICULTURE - Local News, AUTOMOTIVE - Car Care, BUSINESS - Business Directory, BUSINESS - Local Business News, CLASSIFIED - Services Directory, LIFESTYLE - Gardening, LIFESTYLE - Health & Wellness, LIFESTYLE - Home Improvement/Decorating, TOURISM/TRAVEL - Local Attractions
  • special supplements
  • FINANCE/INVESTMENT - General, FOOD/NUTRITION/HEALTH AND WELLNESS - Healthy Living, HOME IMPROVEMENT - Fall, HOME IMPROVEMENT - Spring, PEOPLE - Brides, SMALL BUSINESS - Small Business Week, TOURISM - Local
  • demographics
  • total population  
    males 14,602
    females 14,358
    total households  
    with children 3,289
    without children 3,592
    person / household 2.6
  • household income
  • average $59,347
    percent over $60k 42%
    percent over $100k 16%
  • education
  • none 22%
    other 78%
    high school 26%
    trades 16%
    college 19%
    university 17%
  • labour force top industries
  • Health care and social assistance 11%
    Public administration 9%
    Retail trade 9%
    Construction 8%
    Manufacturing 8%
  • average household spending / yr
  • mortgage payments $4,050
    cell and internet $491
    home renovations $2,810
    rrsp's $1,234
    lotteries $122
    health insurance $327
    appliances $378
    furnishings $742
    computer hardware $265
    auto / truck purchase $2,892
    auto / truck lease $599
    air travel $330
  • agriculture
  • total number of farms 779
    livestock farms 24
    oilseed farms 57
    wheat farms 54
    farms using internet 283
    Report printed: September 19, 2018
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data