Beausejour / Lac du Bonnet Clipper
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Kim MacAulay
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth200
    zoneMB - 60min - Winnipeg
  • circulation
  • total circulation:12,400
     paid:60
     controlled:12,340
    audit date: 2016/05/06
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.01
    colour B + 1C $125.00
    B + 2C $125.00
    process $125.00
    position charge 0.20% of ad cost
    career / classified rate$1.01
    Net FSI rate charge (CPM)$100.00
  • inserts
  • Insert quantity required 12,225
     
    special instructions
    Must Be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Beausejour The Clipper Weekly 27A-3rd Street South , Beausejour, MB, R0E 0C0
     
    booking deadline Mon 1pm CST
    material deadline Tue 12pm CST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.57"h"
    1/4 page (V) 5.0"w x 7.15"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 14.29"h"
    1/2 page (H) 10.25"w x 7.15"h"
    Page Dominant 8.5"w x 10.5"h"
    Full page 10.25"w x 14.29"h"
  • regular features
  • AGRICULTURE - Local News, AUTOMOTIVE - Car Care, BUSINESS - Business Directory, BUSINESS - Local Business News, CLASSIFIED - Services Directory, LIFESTYLE - Gardening, LIFESTYLE - Health & Wellness, LIFESTYLE - Home Improvement/Decorating, TOURISM/TRAVEL - Local Attractions
  • special supplements
  • FINANCE/INVESTMENT - General, FOOD/NUTRITION/HEALTH AND WELLNESS - Healthy Living, HOME IMPROVEMENT - Fall, HOME IMPROVEMENT - Spring, PEOPLE - Brides, SMALL BUSINESS - Small Business Week, TOURISM - Local
  • demographics
  • total population  
    males 14,088
    females 13,877
    total households  
    with children 3,173
    without children 3,445
    person / household 2.6
  • household income
  • average $60,733
    percent over $60k 42%
    percent over $100k 16%
  • education
  • none 22%
    other 78%
    high school 27%
    trades 15%
    college 19%
    university 17%
  • labour force top industries
  • Health care and social assistance 11%
    Public administration 9%
    Retail trade 9%
    Manufacturing 8%
    Construction 8%
  • average household spending / yr
  • mortgage payments $4,152
    cell and internet $500
    home renovations $2,855
    rrsp's $1,263
    lotteries $123
    health insurance $329
    appliances $388
    furnishings $753
    computer hardware $270
    auto / truck purchase $3,012
    auto / truck lease $625
    air travel $344
  • agriculture
  • total number of farms 779
    livestock farms 24
    oilseed farms 57
    wheat farms 54
    farms using internet 280
    Report printed: December 14, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data