Winnipeg Herald* (NE Winnipeg)
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Linda MacKenzie
publication details market info
  • general
  • frequencyweekly
    publication daywednesday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth160
    zoneMB-60MIN-WINNIPEG
  • circulation
  • total circulation:43,667
     paid:0
     controlled:43,667
    audit date: 2017/09/12
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.82
    colour B + 1C $137.00
    special $137.00
    process $137.00
    position charge 0.15% of ad cost
    career / classified rate$1.82
    Net FSI rate charge (CPM)$85.00
  • inserts
  • Insert quantity required 44,100
     
    special instructions
    Must be folded to maximum finished size no larger than 12.5" x 11.375"; Maximum weight 35g. $86 cpm for flyers 31-35g, $87 cpm for flyers 36-40g, $88 cpm for flyers 46-50g. Warehouse hours: M-F 8-4
    shipping address
    Canstar 1355 Mountain Ave, Winnipeg, MB, R2X 3B6
     
    booking deadline Thu 12pm CT
    material deadline Thu 4pm CT
  • ROP specifications
  • 1C - 1.187" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.187" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 2.86"h
    1/8 page (V) 2.0"w x 7.14"h
    1/4 page (V) 5.0"w x 5.71"h
    1/3 page (H) 10.25"w x 4.0"h
    1/3 page (V) 5.0"w x 7.621"h
    1/2 page (H) 10.25"w x 5.71"h
    1/2 page (V) 5.0"w x 11.43"h
    3/4 page (V) 10.25"w x 8.57"h
    Page Dominant 7.75"w x 8.57"h
    Full page 10.25"w x 11.43"h
  • regular features
  • AUTOMOTIVE - Vehicle Sales, LIFESTYLE - Family/Parenting, TOURISM/TRAVEL - Destinations
  • demographics
  • total population  
    males 58,769
    females 62,797
    total households  
    with children 13,782
    without children 10,884
    person / household 2.5
  • household income
  • average $67,481
    percent over $60k 42%
    percent over $100k 15%
  • education
  • none 17%
    other 83%
    high school 29%
    trades 12%
    college 20%
    university 21%
  • labour force top industries
  • Manufacturing 14%
    Retail trade 12%
    Health care and social assistance 12%
    Public administration 7%
    Transportation and warehousing 7%
  • average household spending / yr
  • mortgage payments $4,045
    cell and internet $525
    home renovations $2,628
    rrsp's $2,019
    lotteries $141
    health insurance $326
    appliances $371
    furnishings $802
    computer hardware $315
    auto / truck purchase $2,992
    auto / truck lease $585
    air travel $386
  • agriculture
  • total number of farms 11
    livestock farms 0
    oilseed farms 2
    wheat farms 4
    farms using internet 12
    Report printed: December 18, 2018
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data