Winnipeg Herald* (NE Winnipeg)
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Chad Taylor
publication details market info
  • general
  • frequencyweekly
    publication daywednesday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth160
    zoneMB - 60min - Winnipeg
  • circulation
  • total circulation:43,719
     paid:0
     controlled:43,719
    audit date: 2016/05/20
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.74
    colour B + 1C $68.00
    B + 2C $125.00
    process $125.00
    position charge 0.15% of ad cost
    career / classified rate$1.74
    Net FSI rate charge (CPM)$82.00
  • inserts
  • Insert quantity required 41,700
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Canstar 1355 Mountain Ave, Winnipeg, MB, R2X 3B6
     
    booking deadline Wed 4pm CST
    material deadline Thu 12 pm CST
  • ROP specifications
  • 1C - 1.187" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.187" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 2.86"h"
    1/4 page (V) 5.0"w x 5.71"h"
    1/4 page (H) 6.125"w x 4.5"h"
    1/3 page (square) 6.4"w x 6.25"h"
    1/2 page (V) 5.0"w x 11.43"h"
    1/2 page (H) 10.25"w x 5.71"h"
    Page Dominant 7.75"w x 8.5"h"
    Full page 10.25"w x 11.43"h"
  • regular features
  • AUTOMOTIVE - Vehicle Sales, LIFESTYLE - Family/Parenting, TOURISM/TRAVEL - Destinations
  • demographics
  • total population  
    males 58,583
    females 62,617
    total households  
    with children 13,727
    without children 10,845
    person / household 2.5
  • household income
  • average $67,056
    percent over $60k 42%
    percent over $100k 15%
  • education
  • none 17%
    other 83%
    high school 29%
    trades 12%
    college 20%
    university 21%
  • labour force top industries
  • Manufacturing 14%
    Retail trade 12%
    Health care and social assistance 12%
    Public administration 7%
    Transportation and warehousing 7%
  • average household spending / yr
  • mortgage payments $4,026
    cell and internet $525
    home renovations $2,617
    rrsp's $1,999
    lotteries $140
    health insurance $325
    appliances $370
    furnishings $800
    computer hardware $313
    auto / truck purchase $2,984
    auto / truck lease $583
    air travel $385
  • agriculture
  • total number of farms 11
    livestock farms 0
    oilseed farms 1
    wheat farms 4
    farms using internet 11
    Report printed: September 19, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data