Winnipeg Lance* (SE Winnipeg)
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Chad.Taylor
publication details market info
  • general
  • frequencyweekly
    publication daywednesday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth160
    zoneMB - 60min - Winnipeg
  • circulation
  • total circulation:37,754
     paid:0
     controlled:37,754
    audit date: 2016/05/20
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.74
    colour B + 1C $68.00
    B + 2C $125.00
    process $125.00
    position charge 0.15% of ad cost
    career / classified rate$1.74
    Net FSI rate charge (CPM)$82.00
  • inserts
  • Insert quantity required 37,500
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Canstar 1355 Mountain Ave, Winnipeg, MB, R2X 3B6
     
    booking deadline Thu 10am CST
    material deadline Thu 4pm CST
  • ROP specifications
  • 1C - 1.187" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.187" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 2.86"h"
    1/4 page (V) 5.0"w x 5.71"h"
    1/4 page (H) 6.125"w x 4.5"h"
    1/3 page (square) 6.4"w x 6.25"h"
    1/2 page (V) 5.0"w x 11.43"h"
    1/2 page (H) 10.25"w x 5.71"h"
    Page Dominant 7.75"w x 8.5"h"
    Full page 10.25"w x 11.43"h"
  • regular features
  • AUTOMOTIVE - Vehicle Sales, LIFESTYLE - Family/Parenting, TOURISM/TRAVEL - Destinations
  • demographics
  • total population  
    males 53,188
    females 57,483
    total households  
    with children 13,066
    without children 9,708
    person / household 2.4
  • household income
  • average $72,976
    percent over $60k 47%
    percent over $100k 20%
  • education
  • none 12%
    other 88%
    high school 25%
    trades 9%
    college 21%
    university 32%
  • labour force top industries
  • Health care and social assistance 12%
    Retail trade 12%
    Educational services 9%
    Manufacturing 9%
    Public administration 8%
  • average household spending / yr
  • mortgage payments $4,278
    cell and internet $545
    home renovations $2,740
    rrsp's $2,422
    lotteries $150
    health insurance $346
    appliances $387
    furnishings $879
    computer hardware $331
    auto / truck purchase $2,966
    auto / truck lease $606
    air travel $398
  • agriculture
  • total number of farms 120
    livestock farms 0
    oilseed farms 2
    wheat farms 2
    farms using internet 7
    Report printed: September 19, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data