Winnipeg Metro* (West Winnipeg)
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Chad.Taylor
publication details market info
  • general
  • frequencyweekly
    publication daywednesday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth160
    zoneMB - 60min - Winnipeg
  • circulation
  • total circulation:37,238
     paid:0
     controlled:37,238
    audit date: 2016/05/20
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.74
    colour B + 1C $68.00
    B + 2C $125.00
    process $125.00
    position charge 0.15% of ad cost
    career / classified rate$1.74
    Net FSI rate charge (CPM)$82.00
  • inserts
  • Insert quantity required 36,200
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Canstar 1355 Mountain Ave, Winnipeg, MB, R2X 3B6
     
    booking deadline Wed 4pm CST
    material deadline Thurs 12 pm CST
  • ROP specifications
  • 1C - 1.187" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.187" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 2.86"h"
    1/4 page (V) 5.0"w x 5.71"h"
    1/4 page (H) 6.125"w x 4.5"h"
    1/3 page (square) 6.4"w x 6.25"h"
    1/2 page (V) 5.0"w x 11.43"h"
    1/2 page (H) 10.25"w x 5.71"h"
    Page Dominant 7.75"w x 8.5"h"
    Full page 10.25"w x 11.43"h"
  • regular features
  • AUTOMOTIVE - Vehicle Sales, LIFESTYLE - Family/Parenting, TOURISM/TRAVEL - Destinations
  • demographics
  • total population  
    males 62,201
    females 66,899
    total households  
    with children 13,357
    without children 10,684
    person / household 2.4
  • household income
  • average $64,600
    percent over $60k 40%
    percent over $100k 15%
  • education
  • none 14%
    other 85%
    high school 26%
    trades 11%
    college 21%
    university 27%
  • labour force top industries
  • Health care and social assistance 13%
    Retail trade 12%
    Manufacturing 11%
    Accommodation and food services 8%
    Public administration 8%
  • average household spending / yr
  • mortgage payments $3,288
    cell and internet $519
    home renovations $2,543
    rrsp's $1,823
    lotteries $148
    health insurance $312
    appliances $354
    furnishings $761
    computer hardware $301
    auto / truck purchase $2,769
    auto / truck lease $532
    air travel $363
  • agriculture
  • total number of farms 0
    livestock farms 0
    oilseed farms 2
    wheat farms 2
    farms using internet 7
    Report printed: September 19, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data