The Pas Opasquia Times - Wed
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Bookings and material: bookings@adwest.ca
Group or publisher: Brian Gilroy
publication details market info
  • general
  • frequencyweekly
    publication daywednesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneMB - North West
  • circulation
  • total circulation:1,140
     paid:1,140
     controlled:0
    audit date: 2015/12/17
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.59
    colour B + 1C $125.00
    B + 2C $125.00
    process $125.00
    position charge 0.25% of ad cost
    career / classified rate$0.59
    Net FSI rate charge (CPM)$100.00
  • inserts
  • Insert quantity required 1,300
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    The Pas Opasquia Times 148 Fischer Ave, The Pas, MB, R9A 1K8
     
    booking deadline Mon 10am CST
    material deadline Mon 4pm CST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.71"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 8.5"w x 11.75"h"
    Full page 10.25"w x 15.71"h"
  • regular features
  • EVENTS - Local Calendar of Events
  • special supplements
  • AGRICULTURE - General, TOURISM - Travel
  • demographics
  • total population  
    males 4,085
    females 4,298
    total households  
    with children 687
    without children 451
    person / household 2.8
  • household income
  • average $60,486
    percent over $60k 36%
    percent over $100k 14%
  • education
  • none 26%
    other 74%
    high school 21%
    trades 12%
    college 24%
    university 16%
  • labour force top industries
  • Health care and social assistance 18%
    Educational services 12%
    Accommodation and food services 12%
    Public administration 12%
    Retail trade 11%
  • average household spending / yr
  • mortgage payments $4,004
    cell and internet $537
    home renovations $2,540
    rrsp's $1,320
    lotteries $124
    health insurance $284
    appliances $329
    furnishings $767
    computer hardware $288
    auto / truck purchase $2,627
    auto / truck lease $589
    air travel $311
  • agriculture
  • total number of farms 0
    livestock farms 0
    oilseed farms 0
    wheat farms 0
    farms using internet 0
    Report printed: December 14, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data