Virden Empire-Advance
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Nancy Johnson
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth217
    zoneMB-60MIN-BRANDON
  • circulation
  • total circulation:1,797
     paid:1,770
     controlled:27
    audit date: 2017/12/31
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.65
    colour B + 1C $125.00
    special $125.00
    process $125.00
    position charge 0.20% of ad cost
    career / classified rate$0.65
    Net FSI rate charge (CPM)$90.00
  • inserts
  • Insert quantity required 1,600
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g.
    shipping address
    Estevan Web Printing #1 Breeze Street, Estevan, SK, S4A 2L7
     
    booking deadline Mon 4pm CT
    material deadline Tue 4pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.178"w x 7.67"h
    1/4 page (V) 4.85"w x 7.85"h
    1/3 page (H) 9.875"w x 5.25"h
    1/3 page (V) 4.85"w x 10.25"h
    1/2 page (H) 9.875"w x 7.85"h
    1/2 page (V) 4.85"w x 15.5"h
    3/4 page (V) 9.875"w x 11.785"h
    Page Dominant 8.187"w x 11.785"h
    Full page 9.875"w x 15.5"h
  • regular features
  • AGRICULTURE - Local News
  • special supplements
  • AGRICULTURE - General
  • demographics
  • total population  
    males 3,839
    females 4,066
    total households  
    with children 721
    without children 853
    person / household 2.6
  • household income
  • average $45,042
    percent over $60k 29%
    percent over $100k 6%
  • education
  • none 26%
    other 74%
    high school 30%
    trades 14%
    college 16%
    university 13%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 24%
    Retail trade 11%
    Health care and social assistance 9%
    Educational services 8%
    Accommodation and food services 7%
  • average household spending / yr
  • mortgage payments $3,004
    cell and internet $439
    home renovations $2,495
    rrsp's $520
    lotteries $102
    health insurance $281
    appliances $330
    furnishings $606
    computer hardware $197
    auto / truck purchase $2,171
    auto / truck lease $515
    air travel $259
  • agriculture
  • total number of farms 497
    livestock farms 20
    oilseed farms 28
    wheat farms 48
    farms using internet 208
    Report printed: December 18, 2018
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data