Winkler Times*
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Darcie Morris
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format10C tabloid
    career / classified format10C tabloid
    page depth160
    zoneMB - South East
  • circulation
  • total circulation:7,480
     paid:20
     controlled:7,460
    audit date: 2016/05/17
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.08
    colour B + 1C $59.00
    B + 2C $117.65
    process $117.65
    position charge 0.25% of ad cost
    career / classified rate$1.02
    Net FSI rate charge (CPM)$70.00
  • inserts
  • Insert quantity required 7,600
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Winkler Times c/0 Winnipeg Sun 1700 Church Ave, Winnipeg, MB, R2X 3A2
     
    booking deadline Thu 10am CST
    material deadline Fri 10am CST
  • ROP specifications
  • 1C - 0.899" 6C - 6.125"
    2C - 1.948" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 9.291"
    5C - 5.0" 10C - 10.25"
  • CAREER specifications
  • 1C - 0.899" 6C - 6.125"
    2C - 1.948" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 9.291"
    5C - 5.0" 10C - 10.25"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 2.86"h"
    1/4 page (V) 5.0"w x 5.71"h"
    1/4 page (H) 6.125"w x 4.5"h"
    1/3 page (square) 6.12"w x 6.25"h"
    1/2 page (V) 5.0"w x 11.43"h"
    1/2 page (H) 10.25"w x 5.71"h"
    Page Dominant 8.25"w x 8.5"h"
    Full page 10.25"w x 11.43"h"
  • demographics
  • total population  
    males 9,005
    females 8,953
    total households  
    with children 2,745
    without children 1,425
    person / household 3.2
  • household income
  • average $52,129
    percent over $60k 29%
    percent over $100k 8%
  • education
  • none 46%
    other 54%
    high school 22%
    trades 10%
    college 12%
    university 9%
  • labour force top industries
  • Manufacturing 25%
    Agriculture, forestry, fishing and hunting 13%
    Retail trade 11%
    Health care and social assistance 10%
    Construction 8%
  • average household spending / yr
  • mortgage payments $3,997
    cell and internet $509
    home renovations $2,875
    rrsp's $795
    lotteries $110
    health insurance $278
    appliances $313
    furnishings $670
    computer hardware $275
    auto / truck purchase $2,516
    auto / truck lease $510
    air travel $298
  • agriculture
  • total number of farms 385
    livestock farms 7
    oilseed farms 23
    wheat farms 27
    farms using internet 176
    Report printed: November 18, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data