general
frequency | wkly a |
publication day | thursday |
ROP format | 10C tabloid |
career / classified format | 10C tabloid |
page depth | 160 |
zone | MB-SOUTH EAST |
circulation
total circulation: | 7,478 |
paid: | 20 |
controlled: | 7,458 |
electronic: | |
audit date: | 2016/11/18 |
audit basis: | Publisher Sworn Statement |
ROP rates
Level 1 Open Gross | $1.08 |
Full Colour |
1/4 page |
$84.00 |
|
1/2 page |
$139.00 |
|
full page |
$139.00 |
position charge |
0.25% of ad cost
|
career / classified rate | $1.02 |
Net FSI rate charge (CPM) | $70.00 |
inserts
quantity (confirm prior)
|
7,550
|
publication specification
|
Thursday publication
|
booking deadline
|
Thu 10am CT
|
material deadline
|
Fri 10am CT
|
|
ROP specifications
1C -
1.0"
|
6C -
6.125"
|
2C -
2.0"
|
7C -
7.19"
|
3C -
3.0"
|
8C -
8.25"
|
4C -
4.0"
|
9C -
9.291"
|
5C -
5.0"
|
10C -
10.25"
|
CAREER specifications
1C -
1.0"
|
6C -
6.125"
|
2C -
2.0"
|
7C -
7.19"
|
3C -
3.0"
|
8C -
8.25"
|
4C -
4.0"
|
9C -
9.291"
|
5C -
5.0"
|
10C -
10.25"
|
ROP standardized ad sizes
Banner
|
10.25"w x 3.0"h
|
1/8 page (H)
|
5.0"w x 2.86"h
|
1/8 page (V)
|
2.0"w x 7.14"h
|
1/4 page (V)
|
5.0"w x 5.71"h
|
1/3 page (H)
|
10.25"w x 4.0"h
|
1/3 page (V)
|
5.0"w x 7.621"h
|
1/2 page (H)
|
10.25"w x 5.71"h
|
1/2 page (V)
|
5.0"w x 11.43"h
|
3/4 page (V)
|
10.25"w x 8.57"h
|
Page Dominant
|
8.25"w x 8.57"h
|
Full page
|
10.25"w x 11.43"h
|
|
demographics
total population |
|
males |
9,005 |
females |
8,953 |
total households |
|
with children |
2,745 |
without children |
1,425 |
person / household |
3.2 |
household income
average |
$52,129 |
percent over $60k |
29% |
percent over $100k |
8% |
education
none |
46% |
other |
54% |
high school |
22% |
trades |
10% |
college |
12% |
university |
9% |
labour force top industries
average household spending / yr
mortgage payments |
$3,997 |
cell and internet |
$509 |
home renovations |
$2,875 |
rrsp's |
$795 |
lotteries |
$110 |
health insurance |
$278 |
appliances |
$313 |
furnishings |
$670 |
computer hardware |
$275 |
auto / truck purchase |
$2,516 |
auto / truck lease |
$510 |
air travel |
$298 |
agriculture
total number of farms |
385 |
livestock farms |
7 |
oilseed farms |
23 |
wheat farms |
27 |
farms using internet |
176 |
|