Winnipeg Times* (NW Winnipeg)
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Linda MacKenzie
publication details market info
  • general
  • frequencyweekly
    publication daywednesday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth160
    zoneMB - 60min - Winnipeg
  • circulation
  • total circulation:37,332
     paid:0
     controlled:37,332
    audit date: 2017/09/12
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.82
    colour B + 1C $137.00
    B + 2C $137.00
    process $137.00
    position charge 0.15% of ad cost
    career / classified rate$1.82
    Net FSI rate charge (CPM)$85.00
  • inserts
  • Insert quantity required 37,900
     
    special instructions
    Must be folded to maximum finished size no larger than 12.5" x 11.375"; Maximum weight 35g. $86 cpm for flyers 31-35g, $87 cpm for flyers 36-40g, $88 cpm for flyers 46-50g. Warehouse hours: M-F 8-4
    shipping address
    Canstar 1355 Mountain Ave, Winnipeg, MB, R2X 3B6
     
    booking deadline Thu 12pm CT
    material deadline Thu 4pm CT
  • ROP specifications
  • 1C - 1.187" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.187" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 2.86"h
    1/8 page (V) 2.0"w x 7.14"h
    1/4 page (V) 5.0"w x 5.71"h
    1/3 page (H) 10.25"w x 4.0"h
    1/3 page (V) 5.0"w x 7.621"h
    1/2 page (H) 10.25"w x 5.71"h
    1/2 page (V) 5.0"w x 11.43"h
    3/4 page (V) 10.25"w x 8.57"h
    Page Dominant 7.75"w x 8.57"h
    Full page 10.25"w x 11.43"h
  • regular features
  • AUTOMOTIVE - Vehicle Sales, LIFESTYLE - Family/Parenting, TOURISM/TRAVEL - Destinations
  • demographics
  • total population  
    males 54,692
    females 57,976
    total households  
    with children 12,780
    without children 7,752
    person / household 2.7
  • household income
  • average $56,774
    percent over $60k 38%
    percent over $100k 12%
  • education
  • none 20%
    other 79%
    high school 28%
    trades 12%
    college 18%
    university 20%
  • labour force top industries
  • Manufacturing 17%
    Health care and social assistance 13%
    Retail trade 12%
    Transportation and warehousing 7%
    Accommodation and food services 7%
  • average household spending / yr
  • mortgage payments $3,187
    cell and internet $464
    home renovations $2,215
    rrsp's $1,254
    lotteries $126
    health insurance $279
    appliances $328
    furnishings $691
    computer hardware $264
    auto / truck purchase $2,605
    auto / truck lease $538
    air travel $348
  • agriculture
  • total number of farms 0
    livestock farms 0
    oilseed farms 1
    wheat farms 2
    farms using internet 6
    Report printed: November 15, 2018
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data