Altona Red River Valley Echo*
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Darcie Morris
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format10C tabloid
    career / classified format10C tabloid
    page depth160
    zoneMB - South East
  • circulation
  • total circulation:4,442
     paid:15
     controlled:4,427
    audit date: 2016/09/07
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.08
    colour B + 1C $117.65
    B + 2C $117.65
    process $117.65
    position charge 0.25% of ad cost
    career / classified rate$1.02
    Net FSI rate charge (CPM)$70.00
  • inserts
  • Insert quantity required 4,450
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Altona Red River Valley c/o Winipeg Sun 1700 Church Ave, Winnipeg, MB, R2X 3A2
     
    booking deadline Thu 10am CST
    material deadline Fri 10am CST
  • ROP specifications
  • 1C - 0.899" 6C - 6.125"
    2C - 1.948" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 9.291"
    5C - 5.0" 10C - 10.25"
  • CAREER specifications
  • 1C - 0.899" 6C - 6.125"
    2C - 1.948" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 9.291"
    5C - 5.0" 10C - 10.25"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 2.86"h"
    1/4 page (V) 5.0"w x 5.71"h"
    1/4 page (H) 6.125"w x 4.5"h"
    1/3 page (square) 6.12"w x 6.25"h"
    1/2 page (V) 5.0"w x 11.43"h"
    1/2 page (H) 10.25"w x 5.71"h"
    Page Dominant 8.25"w x 8.5"h"
    Full page 10.25"w x 11.43"h"
  • regular features
  • AGRICULTURE - Local News
  • demographics
  • total population  
    males 7,149
    females 7,129
    total households  
    with children 1,775
    without children 1,423
    person / household 2.9
  • household income
  • average $54,092
    percent over $60k 32%
    percent over $100k 10%
  • education
  • none 36%
    other 64%
    high school 28%
    trades 10%
    college 14%
    university 12%
  • labour force top industries
  • Manufacturing 18%
    Agriculture, forestry, fishing and hunting 16%
    Health care and social assistance 10%
    Educational services 9%
    Construction 8%
  • average household spending / yr
  • mortgage payments $3,814
    cell and internet $495
    home renovations $2,957
    rrsp's $774
    lotteries $112
    health insurance $298
    appliances $323
    furnishings $645
    computer hardware $265
    auto / truck purchase $2,427
    auto / truck lease $506
    air travel $294
  • agriculture
  • total number of farms 558
    livestock farms 9
    oilseed farms 40
    wheat farms 45
    farms using internet 279
    Report printed: September 19, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data