Boissevain Recorder
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Lorraine Houston
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth200
    zoneMB - 60min - Brandon
  • circulation
  • total circulation:1,153
     paid:1,109
     controlled:44
    audit date: 2016/05/20
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.52
    colour B + 1C $137.00
    B + 2C $137.00
    process $137.00
    position charge 0.25% of ad cost
    career / classified rate$0.52
    Net FSI rate charge (CPM)$100.00
  • inserts
  • Insert quantity required 1,125
     
    special instructions
    Must Be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. $130 cpm for flyers 36-40g, $140 cpm for flyers 41-45g, $150cpm for flyers 46-50g. $40 folding charge. Warehouse hours 9-5.
    shipping address
    Boissevain Recorder 425 South Railway, Boissevain, MB, R0K 0E0
     
    booking deadline Monday 4pm CT
    material deadline Tuesday 5pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.57"h"
    1/4 page (V) 5.0"w x 7.15"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 14.29"h"
    1/2 page (H) 10.25"w x 7.15"h"
    Page Dominant 8.5"w x 10.5"h"
    Full page 10.25"w x 14.29"h"
  • demographics
  • total population  
    males 1,479
    females 1,487
    total households  
    with children 349
    without children 354
    person / household 2.6
  • household income
  • average $57,263
    percent over $60k 33%
    percent over $100k 6%
  • education
  • none 24%
    other 76%
    high school 29%
    trades 11%
    college 20%
    university 15%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 31%
    Health care and social assistance 14%
    Retail trade 8%
    Construction 6%
    Educational services 6%
  • average household spending / yr
  • mortgage payments $3,330
    cell and internet $448
    home renovations $2,839
    rrsp's $723
    lotteries $107
    health insurance $309
    appliances $341
    furnishings $629
    computer hardware $233
    auto / truck purchase $2,142
    auto / truck lease $478
    air travel $251
  • agriculture
  • total number of farms 424
    livestock farms 9
    oilseed farms 27
    wheat farms 31
    farms using internet 117
    Report printed: May 21, 2018
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data