Brandon Westman Journal
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Brent Fitzpatrick
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneMB - 60min - Brandon
  • circulation
  • total circulation:12,947
     paid:43
     controlled:12,904
    audit date: 2015/10/29
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.33
    colour B + 1C $0.00
    B + 2C $0.00
    process $0.00
    position charge 0.15% of ad cost
    career / classified rate$1.33
    Net FSI rate charge (CPM)$-1.00
  • inserts
  • Insert quantity required 0
     
    special instructions
    paper does not distribute flyers
    shipping address
    , , ,
     
    booking deadline Thu 10am CST
    material deadline Thu 4pm CST
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h"
    1/8 page 4.85"w x 3.86"h"
    1/4 page (V) 4.85"w x 7.79"h"
    1/4 page (H) 6.5"w x 5"h"
    1/3 page (square) 6.5"w x 7.5"h"
    1/2 page (V) 4.85"w x 15.71"h"
    1/2 page (H) 9.875"w x 7.79"h"
    Page Dominant 8.187"w x 11.75"h"
    Full page 9.875"w x 15.71"h"
  • special supplements
  • AGRICULTURE - General
  • demographics
  • total population  
    males 19,747
    females 21,849
    total households  
    with children 3,996
    without children 3,819
    person / household 2.3
  • household income
  • average $55,819
    percent over $60k 36%
    percent over $100k 13%
  • education
  • none 17%
    other 83%
    high school 26%
    trades 12%
    college 20%
    university 24%
  • labour force top industries
  • Health care and social assistance 15%
    Retail trade 14%
    Manufacturing 11%
    Accommodation and food services 9%
    Educational services 8%
  • average household spending / yr
  • mortgage payments $2,858
    cell and internet $466
    home renovations $2,272
    rrsp's $1,145
    lotteries $131
    health insurance $282
    appliances $327
    furnishings $642
    computer hardware $254
    auto / truck purchase $2,523
    auto / truck lease $497
    air travel $305
  • agriculture
  • total number of farms 8
    livestock farms 1
    oilseed farms 2
    wheat farms 3
    farms using internet 11
    Report printed: November 23, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data