Carman Valley Leader*
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Darcie Morris
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format10C tabloid
    career / classified format10C tabloid
    page depth160
    zoneMB - South East
  • circulation
  • total circulation:3,899
     paid:27
     controlled:3,872
    audit date: 2016/09/01
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.08
    colour B + 1C $59.00
    B + 2C $117.65
    process $117.65
    position charge 0.25% of ad cost
    career / classified rate$1.02
    Net FSI rate charge (CPM)$70.00
  • inserts
  • Insert quantity required 4,300
     
    special instructions
    Must Be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Carman Valley Leader c/o Winipeg Sun 1700 Church Ave, Winnipeg, MB, R2X 3A2
     
    booking deadline Thu 10am CST
    material deadline Fri 10am CST
  • ROP specifications
  • 1C - 0.899" 6C - 6.125"
    2C - 1.948" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 9.291"
    5C - 5.0" 10C - 10.25"
  • CAREER specifications
  • 1C - 0.899" 6C - 6.125"
    2C - 1.948" 7C - 7.17"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 9.291"
    5C - 5.0" 10C - 10.25"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 2.86"h"
    1/4 page (V) 5.0"w x 5.71"h"
    1/4 page (H) 6.125"w x 4.5"h"
    1/3 page (square) 6.12"w x 6.25"h"
    1/2 page (V) 5.0"w x 11.43"h"
    1/2 page (H) 10.25"w x 5.71"h"
    Page Dominant 8.25"w x 8.5"h"
    Full page 10.25"w x 11.43"h"
  • regular features
  • AGRICULTURE - Local News
  • demographics
  • total population  
    males 7,080
    females 6,993
    total households  
    with children 1,655
    without children 1,501
    person / household 2.7
  • household income
  • average $57,720
    percent over $60k 36%
    percent over $100k 11%
  • education
  • none 28%
    other 72%
    high school 24%
    trades 12%
    college 19%
    university 17%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 28%
    Health care and social assistance 12%
    Manufacturing 8%
    Retail trade 8%
    Construction 7%
  • average household spending / yr
  • mortgage payments $4,370
    cell and internet $534
    home renovations $2,901
    rrsp's $968
    lotteries $115
    health insurance $294
    appliances $351
    furnishings $714
    computer hardware $281
    auto / truck purchase $2,383
    auto / truck lease $510
    air travel $285
  • agriculture
  • total number of farms 890
    livestock farms 21
    oilseed farms 79
    wheat farms 57
    farms using internet 452
    Report printed: September 19, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data