general
frequency | weekly |
publication day | thursday |
ROP format | 10C tabloid |
career / classified format | 10C tabloid |
page depth | 160 |
zone | MB-SOUTH EAST |
circulation
total circulation: | 3,936 |
paid: | 15 |
controlled: | 3,921 |
audit date: | 2018/10/10 |
audit basis: | Publisher Sworn Statement |
ROP rates
ROP open line rate | $1.08 |
colour |
B + 1C |
$139.00 |
|
special |
$84.00 |
|
process |
$139.00 |
position charge |
0.25% of ad cost
|
career / classified rate | $1.02 |
Net FSI rate charge (CPM) | $70.00 |
inserts
Insert quantity required
|
4,000
|
special instructions
|
Must Be folded to maximum finished size no larger than 8.5" x 11", thickness cannot exceed 15mm. Maximum weight 35g. $72 cpm for flyers weighing 36 to 50g. Warehouse hours 7-3.
|
shipping address
|
Carman Valley Leader c/o Winipeg Sun 1700 Church Ave,
Winnipeg, MB,
R2X 3A2
|
booking deadline
|
Thu 12pm CT
|
material deadline
|
Fri 10am CT
|
|
ROP specifications
1C -
1.0"
|
6C -
6.125"
|
2C -
2.0"
|
7C -
7.19"
|
3C -
3.0"
|
8C -
8.25"
|
4C -
4.0"
|
9C -
9.291"
|
5C -
5.0"
|
10C -
10.25"
|
CAREER specifications
1C -
1.0"
|
6C -
6.125"
|
2C -
2.0"
|
7C -
7.17"
|
3C -
3.0"
|
8C -
8.25"
|
4C -
4.0"
|
9C -
9.291"
|
5C -
5.0"
|
10C -
10.25"
|
ROP standardized ad sizes
Banner
|
10.25"w x 3.0"h
|
1/8 page (H)
|
5.0"w x 2.86"h
|
1/8 page (V)
|
2.0"w x 7.14"h
|
1/4 page (V)
|
5.0"w x 5.71"h
|
1/3 page (H)
|
10.25"w x 4.0"h
|
1/3 page (V)
|
5.0"w x 7.621"h
|
1/2 page (H)
|
10.25"w x 5.71"h
|
1/2 page (V)
|
5.0"w x 11.43"h
|
3/4 page (V)
|
10.25"w x 8.57"h
|
Page Dominant
|
8.25"w x 8.57"h
|
Full page
|
10.25"w x 11.43"h
|
regular features
|
demographics
total population |
|
males |
7,080 |
females |
6,993 |
total households |
|
with children |
1,655 |
without children |
1,501 |
person / household |
2.7 |
household income
average |
$57,720 |
percent over $60k |
36% |
percent over $100k |
11% |
education
none |
28% |
other |
72% |
high school |
24% |
trades |
12% |
college |
19% |
university |
17% |
labour force top industries
Agriculture, forestry, fishing and hunting |
28% |
Health care and social assistance |
12% |
Manufacturing |
8% |
Retail trade |
8% |
Construction |
7% |
average household spending / yr
mortgage payments |
$4,370 |
cell and internet |
$534 |
home renovations |
$2,901 |
rrsp's |
$968 |
lotteries |
$115 |
health insurance |
$294 |
appliances |
$351 |
furnishings |
$714 |
computer hardware |
$281 |
auto / truck purchase |
$2,383 |
auto / truck lease |
$510 |
air travel |
$285 |
agriculture
total number of farms |
890 |
livestock farms |
21 |
oilseed farms |
79 |
wheat farms |
57 |
farms using internet |
452 |
|