general
| frequency | weekly |
| publication day | thursday |
| ROP format | 10C tabloid |
| career / classified format | 10C tabloid |
| page depth | 160 |
| zone | MB - South East |
circulation
| total circulation: | 3,899 |
| paid: | 27 |
| controlled: | 3,872 |
| audit date: | 2016/09/01 |
| audit basis: | CMCA-Free |
ROP rates
| ROP open line rate | $1.08 |
| colour |
B + 1C |
$59.00 |
|
B + 2C |
$117.65 |
|
process |
$117.65 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $1.02 |
| Net FSI rate charge (CPM) | $70.00 |
inserts
| Insert quantity required
|
4,300
|
|
special instructions
|
|
Must Be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
|
|
shipping address
|
|
Carman Valley Leader c/o Winipeg Sun 1700 Church Ave,
Winnipeg, MB,
R2X 3A2
|
| booking deadline
|
Thu 10am CST
|
| material deadline
|
Fri 10am CST
|
|
ROP specifications
|
1C -
0.899"
|
6C -
6.125"
|
|
2C -
1.948"
|
7C -
7.19"
|
|
3C -
3.0"
|
8C -
8.25"
|
|
4C -
4.0"
|
9C -
9.291"
|
|
5C -
5.0"
|
10C -
10.25"
|
CAREER specifications
|
1C -
0.899"
|
6C -
6.125"
|
|
2C -
1.948"
|
7C -
7.17"
|
|
3C -
3.0"
|
8C -
8.25"
|
|
4C -
4.0"
|
9C -
9.291"
|
|
5C -
5.0"
|
10C -
10.25"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h"
|
|
1/8 page
|
5.0"w x 2.86"h"
|
|
1/4 page (V)
|
5.0"w x 5.71"h"
|
|
1/4 page (H)
|
6.125"w x 4.5"h"
|
|
1/3 page (square)
|
6.12"w x 6.25"h"
|
|
1/2 page (V)
|
5.0"w x 11.43"h"
|
|
1/2 page (H)
|
10.25"w x 5.71"h"
|
|
Page Dominant
|
8.25"w x 8.5"h"
|
|
Full page
|
10.25"w x 11.43"h"
|
regular features
|
demographics
| total population |
|
| males |
7,080 |
| females |
6,993 |
| total households |
|
| with children |
1,655 |
| without children |
1,501 |
| person / household |
2.7 |
household income
| average |
$57,720 |
| percent over $60k |
36% |
| percent over $100k |
11% |
education
| none |
28% |
| other |
72% |
| high school |
24% |
| trades |
12% |
| college |
19% |
| university |
17% |
labour force top industries
| Agriculture, forestry, fishing and hunting |
28% |
| Health care and social assistance |
12% |
| Manufacturing |
8% |
| Retail trade |
8% |
| Construction |
7% |
average household spending / yr
| mortgage payments |
$4,370 |
| cell and internet |
$534 |
| home renovations |
$2,901 |
| rrsp's |
$968 |
| lotteries |
$115 |
| health insurance |
$294 |
| appliances |
$351 |
| furnishings |
$714 |
| computer hardware |
$281 |
| auto / truck purchase |
$2,383 |
| auto / truck lease |
$510 |
| air travel |
$285 |
agriculture
| total number of farms |
890 |
| livestock farms |
21 |
| oilseed farms |
79 |
| wheat farms |
57 |
| farms using internet |
452 |
|
