general
frequency | wkly m |
publication day | thursday |
ROP format | 6C tabloid |
career / classified format | 6C tabloid |
page depth | 196 |
zone | MB-SOUTH WEST |
circulation
total circulation: | 740 |
paid: | 730 |
controlled: | 10 |
electronic: | |
audit date: | 2019/05/31 |
audit basis: | CMCA-Paid |
ROP rates
Level 1 Open Gross | $0.55 |
Full Colour |
1/4 page |
$123.00 |
|
1/2 page |
$144.00 |
|
full page |
$144.00 |
position charge |
N/A
|
career / classified rate | $0.55 |
Net FSI rate charge (CPM) | $85.00 |
inserts
quantity (confirm prior)
|
650
|
publication specification
|
Thurs Publication
|
booking deadline
|
Mon 4pm CT
|
material deadline
|
Tue 12pm CT
|
|
ROP specifications
1C -
1.5"
|
6C -
10.25"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
1C -
1.5"
|
6C -
10.25"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
10.25"w x 3.0"h
|
1/8 page (H)
|
5.0"w x 3.86"h
|
1/8 page (V)
|
3.25"w x 7.0"h
|
1/4 page (V)
|
5.0"w x 7.85"h
|
1/3 page (H)
|
10.25"w x 5.5"h
|
1/3 page (V)
|
5.0"w x 10.25"h
|
1/2 page (H)
|
10.25"w x 7.85"h
|
1/2 page (V)
|
5.0"w x 14.0"h
|
3/4 page (V)
|
10.25"w x 11.25"h
|
Page Dominant
|
8.5"w x 11.25"h
|
Full page
|
10.25"w x 14.0"h
|
|
demographics
total population |
|
males |
747 |
females |
755 |
total households |
|
with children |
167 |
without children |
161 |
person / household |
3.2 |
household income
average |
$50,062 |
percent over $60k |
32% |
percent over $100k |
10% |
education
none |
37% |
other |
62% |
high school |
20% |
trades |
13% |
college |
12% |
university |
16% |
labour force top industries
average household spending / yr
mortgage payments |
$2,719 |
cell and internet |
$404 |
home renovations |
$2,413 |
rrsp's |
$436 |
lotteries |
$117 |
health insurance |
$291 |
appliances |
$326 |
furnishings |
$560 |
computer hardware |
$198 |
auto / truck purchase |
$2,010 |
auto / truck lease |
$475 |
air travel |
$243 |
agriculture
total number of farms |
181 |
livestock farms |
4 |
oilseed farms |
26 |
wheat farms |
19 |
farms using internet |
84 |
|