Shoal Lake Crossroads This Week*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Ryan Nesbitt
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth200
    zoneMB - 60min - Brandon
  • circulation
  • total circulation:2,181
     paid:2,181
     controlled:0
    audit date: 2017/11/01
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.94
    colour B + 1C $137.00
    B + 2C $137.00
    process $137.00
    position charge 0.15% of ad cost
    career / classified rate$0.94
    Net FSI rate charge (CPM)$154.00
  • inserts
  • Insert quantity required 2,550
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; $86 cpm for flyers 1-15g, $90 cpm for flyers 16-20g, $122 cpm for flyers 21-25g, $138 cpm for flyers 26-30g, $154 cpm for flyers 31-35g, $170 cpm for flyers 36-40g, $186 cpm for flyers 41-45g, $202 cpm for flyers 46-50g. $90 folding charge for oversize flyers. Warehouse hours:M-T, 8:30-4:30.
    shipping address
    Shoal Lake Crossroads This Week 353 Station Rd., Shoal Lake, MB, R0J 1Z0
     
    booking deadline Tue 12pm CT
    material deadline Tue 3pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.57"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.0"h
    1/3 page (H) 10.25"w x 4.75"h
    1/3 page (V) 5.0"w x 9.44"h
    1/2 page (H) 10.25"w x 7.0"h
    1/2 page (V) 5.0"w x 14.21"h
    3/4 page (V) 10.25"w x 11.0"h
    Page Dominant 8.5"w x 11.0"h
    Full page 10.25"w x 14.21"h
  • regular features
  • AGRICULTURE - Local News
  • special supplements
  • AGRICULTURE - General
  • demographics
  • total population  
    males 3,905
    females 3,935
    total households  
    with children 701
    without children 892
    person / household 2.5
  • household income
  • average $42,508
    percent over $60k 25%
    percent over $100k 5%
  • education
  • none 27%
    other 72%
    high school 30%
    trades 11%
    college 18%
    university 14%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 32%
    Health care and social assistance 12%
    Retail trade 9%
    Educational services 7%
    Public administration 7%
  • average household spending / yr
  • mortgage payments $2,653
    cell and internet $403
    home renovations $2,205
    rrsp's $362
    lotteries $96
    health insurance $257
    appliances $311
    furnishings $541
    computer hardware $185
    auto / truck purchase $2,224
    auto / truck lease $498
    air travel $262
  • agriculture
  • total number of farms 603
    livestock farms 14
    oilseed farms 93
    wheat farms 49
    farms using internet 274
    Report printed: November 15, 2018
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data