Shoal Lake Crossroads This Week*
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Greg Nesbitt
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth200
    zoneMB - 60min - Brandon
  • circulation
  • total circulation:2,421
     paid:2,421
     controlled:0
    audit date: 2016/01/22
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.94
    colour B + 1C $137.00
    B + 2C $137.00
    process $137.00
    position charge 0.15% of ad cost
    career / classified rate$0.94
    Net FSI rate charge (CPM)$154.00
  • inserts
  • Insert quantity required 2,550
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; $86 cpm for flyers 1-15g, $90 cpm for flyers 16-20g, $122 cpm for flyers 21-25g, $138 cpm for flyers 26-30g, $154 cpm for flyers 31-35g, $170 cpm for flyers 36-40g, $186 cpm for flyers 41-45g, $202 cpm for flyers 46-50g. $90 folding charge for oversize flyers. Warehouse hours:M-T, 8:30-4:30.
    shipping address
    Shoal Lake Crossroads This Week 353 Station Rd., Shoal Lake, MB, R0J 1Z0
     
    booking deadline Tuesday 12pm CT
    material deadline Tuesday 3pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.57"h"
    1/4 page (V) 5.0"w x 7.15"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 14.29"h"
    1/2 page (H) 10.25"w x 7.15"h"
    Page Dominant 8.5"w x 10.5"h"
    Full page 10.25"w x 14.29"h"
  • regular features
  • AGRICULTURE - Local News
  • special supplements
  • AGRICULTURE - General
  • demographics
  • total population  
    males 3,783
    females 3,824
    total households  
    with children 675
    without children 860
    person / household 2.5
  • household income
  • average $42,482
    percent over $60k 25%
    percent over $100k 5%
  • education
  • none 28%
    other 72%
    high school 30%
    trades 11%
    college 18%
    university 14%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 31%
    Health care and social assistance 12%
    Retail trade 9%
    Educational services 7%
    Public administration 7%
  • average household spending / yr
  • mortgage payments $2,647
    cell and internet $403
    home renovations $2,196
    rrsp's $355
    lotteries $96
    health insurance $256
    appliances $311
    furnishings $540
    computer hardware $184
    auto / truck purchase $2,238
    auto / truck lease $500
    air travel $263
  • agriculture
  • total number of farms 603
    livestock farms 14
    oilseed farms 88
    wheat farms 47
    farms using internet 259
    Report printed: May 21, 2018
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data