Dauphin Herald*
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Robert Gilroy
publication details market info
  • general
  • frequencyweekly
    publication daytuesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth225
    zoneMB - 60min - Dauphin
  • circulation
  • total circulation:3,934
     paid:3,832
     controlled:102
    audit date: 2016/02/09
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.98
    colour B + 1C $125.00
    B + 2C $125.00
    process $125.00
    position charge 0.25% of ad cost
    career / classified rate$0.98
    Net FSI rate charge (CPM)$110.00
  • inserts
  • Insert quantity required 4,300
     
    special instructions
    Must Be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g. TMC COVERAGE OF 17,000 THE 3rd MONDAYS OF MARCH AND SEPTEMBER.
    shipping address
    Dauphin Herald 120 - 1St Ave NE, Dauphin, MB, R7N 2V4
     
    booking deadline Thu 4pm CST
    material deadline Fri 1pm CST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 16.07"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 8.5"w x 11.75"h"
    Full page 10.25"w x 16.07"h"
  • special supplements
  • AGRICULTURE - General
  • demographics
  • total population  
    males 7,721
    females 8,305
    total households  
    with children 1,614
    without children 1,839
    person / household 2.3
  • household income
  • average $48,496
    percent over $60k 27%
    percent over $100k 8%
  • education
  • none 21%
    other 79%
    high school 26%
    trades 14%
    college 21%
    university 18%
  • labour force top industries
  • Health care and social assistance 18%
    Agriculture, forestry, fishing and hunting 16%
    Retail trade 13%
    Educational services 7%
    Public administration 7%
  • average household spending / yr
  • mortgage payments $2,565
    cell and internet $400
    home renovations $2,486
    rrsp's $396
    lotteries $105
    health insurance $295
    appliances $321
    furnishings $568
    computer hardware $191
    auto / truck purchase $1,736
    auto / truck lease $391
    air travel $216
  • agriculture
  • total number of farms 727
    livestock farms 18
    oilseed farms 73
    wheat farms 75
    farms using internet 225
    Report printed: September 19, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data