Deloraine Times & Star*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth217
    zoneMB-SOUTH WEST
  • circulation
  • total circulation:351
     paid:524
     controlled:49
     electronic:
    audit date: 2018/10/24
    audit basis: CMCA-Paid
  • ROP rates
  • Level 1 Open Gross$0.65
    Full Colour 1/4 page $111.00
    1/2 page $143.00
    full page $143.00
    position charge 0.10% of ad cost
    career / classified rate$0.65
    Net FSI rate charge (CPM)$90.00
  • inserts
  • quantity (confirm prior) 350
     
    publication specification
    Friday publication
     
    booking deadline Mon 4pm CT
    material deadline Tue 4pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.178"w x 7.67"h
    1/4 page (V) 4.85"w x 7.85"h
    1/3 page (H) 9.875"w x 5.25"h
    1/3 page (V) 4.85"w x 10.25"h
    1/2 page (H) 9.875"w x 7.85"h
    1/2 page (V) 4.85"w x 15.5"h
    3/4 page (V) 9.875"w x 11.785"h
    Page Dominant 8.187"w x 11.785"h
    Full page 9.875"w x 15.5"h
  • demographics
  • total population  
    males 1,180
    females 1,178
    total households  
    with children 242
    without children 367
    person / household 2.3
  • household income
  • average $46,127
    percent over $60k 29%
    percent over $100k 7%
  • education
  • none 20%
    other 80%
    high school 28%
    trades 11%
    college 20%
    university 20%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $2,803
    cell and internet $375
    home renovations $2,405
    rrsp's $703
    lotteries $100
    health insurance $289
    appliances $316
    furnishings $572
    computer hardware $198
    auto / truck purchase $2,450
    auto / truck lease $461
    air travel $292
  • agriculture
  • total number of farms 220
    livestock farms 7
    oilseed farms 18
    wheat farms 48
    farms using internet 134
    Report printed: March 28, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.