Deloraine Times & Star*
Research and support: info@adwest.ca
Bookings and material: bookings@adwest.ca
Group or publisher: Brent Fitzpatrick
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth217
    zoneMB - South West
  • circulation
  • total circulation:650
     paid:593
     controlled:57
    audit date: 2016/06/03
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.60
    colour B + 1C $106.00
    B + 2C $125.00
    process $125.00
    position charge 0.10% of ad cost
    career / classified rate$0.60
    Net FSI rate charge (CPM)$90.00
  • inserts
  • Insert quantity required 750
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    Deloraine Times & Star 128 Main Street, Melita, MB, R0M 1L0
     
    booking deadline Mon 4pm CST
    material deadline Tue 4pm CST
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h"
    1/8 page 4.85"w x 3.86"h"
    1/4 page (V) 4.85"w x 7.79"h"
    1/4 page (H) 6.5"w x 5"h"
    1/3 page (square) 6.5"w x 7.5"h"
    1/2 page (V) 4.85"w x 15.71"h"
    1/2 page (H) 9.875"w x 7.79"h"
    Page Dominant 8.187"w x 11.75"h"
    Full page 9.875"w x 15.71"h"
  • special supplements
  • AGRICULTURE - General, SPORTS/FITNESS/RECREATION - General
  • demographics
  • total population  
    males 1,180
    females 1,178
    total households  
    with children 242
    without children 367
    person / household 2.3
  • household income
  • average $46,127
    percent over $60k 29%
    percent over $100k 7%
  • education
  • none 20%
    other 80%
    high school 28%
    trades 11%
    college 20%
    university 20%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 42%
    Health care and social assistance 12%
    Retail trade 10%
    Educational services 6%
    Public administration 5%
  • average household spending / yr
  • mortgage payments $2,803
    cell and internet $375
    home renovations $2,405
    rrsp's $703
    lotteries $100
    health insurance $289
    appliances $316
    furnishings $572
    computer hardware $198
    auto / truck purchase $2,450
    auto / truck lease $461
    air travel $292
  • agriculture
  • total number of farms 220
    livestock farms 7
    oilseed farms 18
    wheat farms 48
    farms using internet 134
    Report printed: September 19, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data