Assiniboia Times
Research and support: AdWest Marketing (info@adwest.ca)
Bookings and material: AdWest Marketing (bookings@adwest.ca)
Group or publisher: Kevin Rasmussen
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK - South West
  • circulation
  • total circulation:2,977
     paid:187
     controlled:2,790
    audit date: 2017/02/09
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$0.89
    colour B + 1C $100.00
    B + 2C $100.00
    process $100.00
    position charge N/A
    career / classified rate$1.04
    Net FSI rate charge (CPM)$68.00
  • inserts
  • Insert quantity required 4,000
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. $10.00 PER THOUSAND FOLDING CHARGE.
    shipping address
    Assiniboia Times 410 1st Ave East, Assiniboia, SK, S0H 0B0
     
    booking deadline Thu 12pm MST
    material deadline Thu 5pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.187" 7C - 0.0"
    3C - 4.875" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h"
    1/8 page 4.85"w x 3.86"h"
    1/4 page (V) 4.85"w x 7.79"h"
    1/4 page (H) 8.187"w x 5"h"
    1/3 page (square) 6.5"w x 7.5"h"
    1/2 page (V) 4.85"w x 16.0"h"
    1/2 page (H) 9.875"w x 7.79"h"
    Page Dominant 8.187"w x 11.75"h"
    Full page 9.875"w x 16"h"
  • demographics
  • total population  
    males 3,656
    females 3,737
    total households  
    with children 796
    without children 1,003
    person / household 2.3
  • household income
  • average $46,260
    percent over $60k 24%
    percent over $100k 8%
  • education
  • none 23%
    other 77%
    high school 26%
    trades 18%
    college 18%
    university 14%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 39%
    Health care and social assistance 8%
    Retail trade 8%
    Educational services 8%
    Accommodation and food services 5%
  • average household spending / yr
  • mortgage payments $3,414
    cell and internet $466
    home renovations $2,332
    rrsp's $624
    lotteries $103
    health insurance $272
    appliances $352
    furnishings $669
    computer hardware $202
    auto / truck purchase $2,218
    auto / truck lease $471
    air travel $259
  • agriculture
  • total number of farms 1,094
    livestock farms 14
    oilseed farms 21
    wheat farms 452
    farms using internet 439
    Report printed: July 24, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data