Bengough Deep South Star
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Roger Holmes
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth213
    zoneSK - South East
  • circulation
  • total circulation:630
     paid:585
     controlled:45
    audit date: 2014/09/11
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.48
    colour B + 1C $100.00
    B + 2C $150.00
    process $150.00
    position charge 0.25% of ad cost
    career / classified rate$0.48
    Net FSI rate charge (CPM)$99.00
  • inserts
  • Insert quantity required 775
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charges applicable. FLYERS MUST BE BOXED.
    shipping address
    Bengough Deep South Star c/o Moose Jaw Times 444 River Street West, Moose Jaw, SK, S6H 6J6
     
    booking deadline Thur 3:30pm CST
    material deadline Fri 11am CST
  • ROP specifications
  • 1C - 1.14" 6C - 7.7"
    2C - 2.45" 7C - 9.0"
    3C - 3.77" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.39" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.14" 6C - 7.7"
    2C - 2.45" 7C - 9.0"
    3C - 3.77" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.39" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.4"w x 5"h"
    1/3 page (square) 6.4"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.5"h"
    1/2 page (H) 5.0"w x 15.5"h"
    Page Dominant 7.75"w x 11.75"h"
    Full page 10.25"w x 15.5"h"
  • demographics
  • total population  
    males 512
    females 539
    total households  
    with children 97
    without children 159
    person / household 2.1
  • household income
  • average $41,184
    percent over $60k 19%
    percent over $100k 4%
  • education
  • none 20%
    other 79%
    high school 32%
    trades 20%
    college 13%
    university 13%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 43%
    Educational services 9%
    Retail trade 8%
    Other services (except public administration) 7%
    Arts, entertainment and recreation 5%
  • average household spending / yr
  • mortgage payments $3,206
    cell and internet $442
    home renovations $2,212
    rrsp's $542
    lotteries $104
    health insurance $277
    appliances $357
    furnishings $659
    computer hardware $176
    auto / truck purchase $3,224
    auto / truck lease $587
    air travel $385
  • agriculture
  • total number of farms 0
    livestock farms 4
    oilseed farms 3
    wheat farms 47
    farms using internet 57
    Report printed: December 14, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data