Biggar Independent
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Daryl and Peggy Hasein
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth215
    zoneSK - 60min - Saskatoon
  • circulation
  • total circulation:1,311
     paid:1,200
     controlled:111
    audit date: 2018/05/31
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.77
    colour B + 1C $72.00
    B + 2C $72.00
    process $72.00
    position charge N/A
    career / classified rate$0.77
    Net FSI rate charge (CPM)$85.00
  • inserts
  • Insert quantity required 1,672
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charge applicable. FLYERS MUST BE BOXED, CAN NOT ACCEPT SKIDS.
    shipping address
    Biggar Independent 102 3rd Ave West, Biggar, SK, S0K 0M0
     
    booking deadline Mon 4pm CT
    material deadline Mon 4pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 6.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.25"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 15.357"h
    3/4 page (V) 10.25"w x 11.785"h
    Page Dominant 8.5"w x 11.785"h
    Full page 10.25"w x 15.357"h
  • regular features
  • AGRICULTURE - Local News, BUSINESS - Business Directory, CLASSIFIED - Services Directory
  • special supplements
  • AGRICULTURE - General, FINANCE/INVESTMENT - General, SMALL BUSINESS - Small Business Week
  • demographics
  • total population  
    males 3,436
    females 3,482
    total households  
    with children 718
    without children 775
    person / household 2.5
  • household income
  • average $54,204
    percent over $60k 32%
    percent over $100k 14%
  • education
  • none 25%
    other 75%
    high school 27%
    trades 16%
    college 17%
    university 15%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 27%
    Health care and social assistance 10%
    Transportation and warehousing 10%
    Retail trade 9%
    Manufacturing 8%
  • average household spending / yr
  • mortgage payments $3,953
    cell and internet $497
    home renovations $2,817
    rrsp's $799
    lotteries $108
    health insurance $296
    appliances $364
    furnishings $665
    computer hardware $232
    auto / truck purchase $2,297
    auto / truck lease $475
    air travel $264
  • agriculture
  • total number of farms 593
    livestock farms 18
    oilseed farms 65
    wheat farms 116
    farms using internet 269
    Report printed: November 15, 2018
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data