general
| frequency | wkly a |
| publication day | wednesday |
| ROP format | 10C tabloid |
| career / classified format | 6C tabloid |
| page depth | 200 |
| zone | SK-SOUTH EAST |
circulation
| total circulation: | 297 |
| paid: | 182 |
| controlled: | 115 |
| electronic: | |
| audit date: | 2015/10/20 |
| audit basis: | CMCA-Paid |
ROP rates
| Level 1 Open Gross | $0.41 |
| Full Colour |
1/4 page |
$150.00 |
|
1/2 page |
$150.00 |
|
full page |
$150.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $0.70 |
| Net FSI rate charge (CPM) | $110.00 |
inserts
| quantity (confirm prior)
|
532
|
|
publication specification
|
|
6 column Tabloid format.
Col. W. 9.5 picas; Pg. Depth 210 agates.
Publisher's rights reserved.
Reservation & closing: Thursday 9am previous.
|
| booking deadline
|
Wed 4:30 MST
|
| material deadline
|
Thu 12pm MST
|
|
ROP specifications
|
1C -
0.0"
|
6C -
5.642"
|
|
2C -
1.783"
|
7C -
6.607"
|
|
3C -
2.748"
|
8C -
7.571"
|
|
4C -
3.712"
|
9C -
0.0"
|
|
5C -
4.677"
|
10C -
9.5"
|
CAREER specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.5"w x 3"h
|
|
1/8 page (H)
|
4.677"w x 3.571"h
|
|
1/8 page (V)
|
7.571"w x 10"h
|
|
1/4 page (V)
|
4.677"w x 7.142"h
|
|
1/3 page (H)
|
9.5"w x 3.571"h
|
|
1/3 page (V)
|
5.642"w x 7.5"h
|
|
1/2 page (H)
|
9.5"w x 7.142"h
|
|
1/2 page (V)
|
4.677"w x 14.285"h
|
|
3/4 page (V)
|
|
|
Page Dominant
|
|
|
Full page
|
9.5"w x 14.285"h
|
|
demographics
| total population |
|
| males |
413 |
| females |
469 |
| total households |
|
| with children |
64 |
| without children |
127 |
| person / household |
2.2 |
household income
| average |
$40,317 |
| percent over $60k |
21% |
| percent over $100k |
4% |
education
| none |
30% |
| other |
70% |
| high school |
29% |
| trades |
18% |
| college |
13% |
| university |
11% |
labour force top industries
average household spending / yr
| mortgage payments |
$2,539 |
| cell and internet |
$381 |
| home renovations |
$1,878 |
| rrsp's |
$322 |
| lotteries |
$89 |
| health insurance |
$213 |
| appliances |
$308 |
| furnishings |
$495 |
| computer hardware |
$146 |
| auto / truck purchase |
$2,261 |
| auto / truck lease |
$600 |
| air travel |
$275 |
agriculture
| total number of farms |
0 |
| livestock farms |
2 |
| oilseed farms |
14 |
| wheat farms |
7 |
| farms using internet |
31 |
|
