Carlyle Observer
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Cindy Moffatt
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK - South East
  • circulation
  • total circulation:2,990
     paid:115
     controlled:2,875
    audit date: 2017/01/30
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$0.88
    colour B + 1C $215.00
    B + 2C $215.00
    process $172.00
    position charge N/A
    career / classified rate$0.73
    Net FSI rate charge (CPM)$72.00
  • inserts
  • Insert quantity required 4,200
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. FOLDING CHARGE $35.00 PER THOUSAND APPLICABLE.
    shipping address
    Carlyle Observer 132 Main Street, Carlyle, SK, S0C 0R0
     
    booking deadline Mon 12pm MST
    material deadline Mon 12pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.187" 7C - 0.0"
    3C - 4.875" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h"
    1/8 page 4.85"w x 3.86"h"
    1/4 page (V) 4.85"w x 7.79"h"
    1/4 page (H) 6.5"w x 5"h"
    1/3 page (square) 6.5"w x 7.5"h"
    1/2 page (V) 4.85"w x 15.71"h"
    1/2 page (H) 9.875"w x 7.79"h"
    Page Dominant 8.187"w x 11.75"h"
    Full page 9.875"w x 15.71"h"
  • demographics
  • total population  
    males 5,559
    females 5,500
    total households  
    with children 1,086
    without children 1,412
    person / household 2.4
  • household income
  • average $55,506
    percent over $60k 33%
    percent over $100k 11%
  • education
  • none 28%
    other 71%
    high school 27%
    trades 16%
    college 15%
    university 12%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 23%
    Mining and oil and gas extraction 14%
    Health care and social assistance 9%
    Retail trade 9%
    Educational services 6%
  • average household spending / yr
  • mortgage payments $3,847
    cell and internet $505
    home renovations $2,856
    rrsp's $943
    lotteries $115
    health insurance $307
    appliances $374
    furnishings $701
    computer hardware $255
    auto / truck purchase $2,698
    auto / truck lease $579
    air travel $323
  • agriculture
  • total number of farms 1,259
    livestock farms 25
    oilseed farms 158
    wheat farms 84
    farms using internet 405
    Report printed: September 25, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data