Carlyle Observer
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Rick Major
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK - South East
  • circulation
  • total circulation:2,911
     paid:123
     controlled:2,788
    audit date: 2018/01/26
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$0.90
    colour B + 1C $215.00
    B + 2C $215.00
    process $172.00
    position charge N/A
    career / classified rate$0.77
    Net FSI rate charge (CPM)$74.00
  • inserts
  • Insert quantity required 4,200
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. FOLDING CHARGE $35.00 PER THOUSAND APPLICABLE.
    shipping address
    Carlyle Observer 132 Main Street, Carlyle, SK, S0C 0R0
     
    booking deadline Mon 12pm CT
    material deadline Mon 12pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h
    1/8 page (H) 4.85"w x 3.86"h
    1/8 page (V) 3.178"w x 7.67"h
    1/4 page (V) 4.85"w x 7.85"h
    1/3 page (H) 9.875"w x 5.25"h
    1/3 page (V) 4.85"w x 10.25"h
    1/2 page (H) 9.875"w x 7.85"h
    1/2 page (V) 4.85"w x 15.71"h
    3/4 page (V) 9.875"w x 11.785"h
    Page Dominant 8.187"w x 11.785"h
    Full page 9.875"w x 15.71"h
  • demographics
  • total population  
    males 5,552
    females 5,493
    total households  
    with children 1,084
    without children 1,411
    person / household 2.4
  • household income
  • average $55,518
    percent over $60k 33%
    percent over $100k 11%
  • education
  • none 28%
    other 71%
    high school 27%
    trades 16%
    college 15%
    university 12%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 23%
    Mining and oil and gas extraction 14%
    Health care and social assistance 9%
    Retail trade 9%
    Educational services 6%
  • average household spending / yr
  • mortgage payments $3,848
    cell and internet $506
    home renovations $2,856
    rrsp's $944
    lotteries $115
    health insurance $307
    appliances $375
    furnishings $701
    computer hardware $255
    auto / truck purchase $2,698
    auto / truck lease $579
    air travel $323
  • agriculture
  • total number of farms 1,252
    livestock farms 25
    oilseed farms 156
    wheat farms 83
    farms using internet 403
    Report printed: November 15, 2018
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data