Cut Knife Highway 40 Courier
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daywednesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK-NORTH WEST
  • circulation
  • total circulation:544
     paid:494
     controlled:13
     electronic:
    audit date: 2018/09/30
    audit basis: Publisher Sworn-Paid
  • ROP rates
  • Level 1 Open Gross$0.61
    Full Colour 1/4 page $187.00
    1/2 page $187.00
    full page $187.00
    position charge 0.02% of ad cost
    career / classified rate$0.61
    Net FSI rate charge (CPM)$90.00
  • inserts
  • quantity (confirm prior) 350
     
    publication specification
    6 column Tabloid format. Col. W. 9.5 picas; Pg. Depth 220 agates. Publisher's rights reserved. Reservation & closing: Monday 8am week of.
     
    booking deadline Thurs 4:30 pm CT
    material deadline Fri 12:00 pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 15.71"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 15.71"h
  • regular features
  • AGRICULTURE - Local News Weekly
    BUSINESS - Business Directory Weekly
    BUSINESS - Local Business News Weekly
    CLASSIFIED - Services Directory Weekly
    ENTERTAINMENT - Crossword Puzzle/Comics/Horoscope Weekly
    ENTERTAINMENT - Movie Listings/Reviews Weekly
    EVENTS - Local Calendar of Events Weekly
    WEATHER - Forecasts Weekly
  • demographics
  • total population  
    males 724
    females 720
    total households  
    with children 116
    without children 123
    person / household 3
  • household income
  • average $52,342
    percent over $60k 24%
    percent over $100k 7%
  • education
  • none 29%
    other 73%
    high school 20%
    trades 19%
    college 17%
    university 16%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $3,380
    cell and internet $476
    home renovations $2,779
    rrsp's $725
    lotteries $105
    health insurance $256
    appliances $329
    furnishings $615
    computer hardware $249
    auto / truck purchase $1,997
    auto / truck lease $428
    air travel $269
  • agriculture
  • total number of farms 125
    livestock farms 2
    oilseed farms 16
    wheat farms 12
    farms using internet 49
    Report printed: March 28, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.