Cut Knife Highway 40 Courier
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Lorie Gibson
publication details market info
  • general
  • frequencyweekly
    publication daywednesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK - North West
  • circulation
  • total circulation:453
     paid:440
     controlled:13
    audit date: 2016/05/10
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.52
    colour B + 1C $100.00
    B + 2C $200.00
    process $172.00
    position charge 0.02% of ad cost
    career / classified rate$0.52
    Net FSI rate charge (CPM)$69.00
  • inserts
  • Insert quantity required 530
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charge of $10.00/CPM applicable.
    shipping address
    Cut Knife Highway 40 Courier 200 Steele Street, Cut Knife, SK, S0M 0N0
     
    booking deadline Mon 8am MST
    material deadline Mon 12pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.71"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 8.5"w x 11.75"h"
    Full page 10.25"w x 15.71"h"
  • regular features
  • AGRICULTURE - Local News, BUSINESS - Business Directory, BUSINESS - Local Business News, CLASSIFIED - Services Directory, ENTERTAINMENT - Crossword Puzzle/Comics/Horoscope, ENTERTAINMENT - Movie Listings/Reviews, EVENTS - Local Calendar of Events, WEATHER - Forecasts
  • special supplements
  • AGRICULTURE - General
  • demographics
  • total population  
    males 499
    females 515
    total households  
    with children 70
    without children 77
    person / household 2.6
  • household income
  • average $52,781
    percent over $60k 19%
    percent over $100k 7%
  • education
  • none 29%
    other 73%
    high school 20%
    trades 18%
    college 17%
    university 18%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 18%
    Educational services 15%
    Public administration 9%
    Health care and social assistance 9%
    Construction 8%
  • average household spending / yr
  • mortgage payments $2,917
    cell and internet $448
    home renovations $2,765
    rrsp's $590
    lotteries $102
    health insurance $239
    appliances $307
    furnishings $563
    computer hardware $243
    auto / truck purchase $1,818
    auto / truck lease $398
    air travel $242
  • agriculture
  • total number of farms 38
    livestock farms 1
    oilseed farms 6
    wheat farms 5
    farms using internet 16
    Report printed: July 24, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data