Davidson Leader
Research and support: AdWest Media Inc. (info@adwest.ca)
Bookings and material: AdWest Media Inc. (booking@adwest.ca)
Group or publisher: Tara de Ryk
publication details market info
  • general
  • frequencyweekly
    publication daymonday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth217
    zoneSK - South West
  • circulation
  • total circulation:1,235
     paid:1,189
     controlled:46
    audit date: 2017/05/01
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.67
    colour B + 1C $125.00
    B + 2C $125.00
    process $125.00
    position charge N/A
    career / classified rate$0.67
    Net FSI rate charge (CPM)$110.00
  • inserts
  • Insert quantity required 1,358
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charge applicable. FLYERS MUST BE BOXED.
    shipping address
    Davidson Leader 205 Washington Ave, Davidson, SK, S0G 1A0
     
    booking deadline Thu 12pm MST
    material deadline Thu 12pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h"
    1/8 page 5.0"w x 3.86"h"
    1/4 page (V) 5.0"w x 7.79"h"
    1/4 page (H) 6.75"w x 5"h"
    1/3 page (square) 6.75"w x 7.5"h"
    1/2 page (V) 5.0"w x 15.5"h"
    1/2 page (H) 10.25"w x 7.79"h"
    Page Dominant 8.5"w x 11.75"h"
    Full page 10.25"w x 15.5"h"
  • special supplements
  • AGRICULTURE - General, SMALL BUSINESS - General
  • demographics
  • total population  
    males 1,650
    females 1,620
    total households  
    with children 367
    without children 393
    person / household 2.4
  • household income
  • average $49,950
    percent over $60k 25%
    percent over $100k 8%
  • education
  • none 25%
    other 74%
    high school 27%
    trades 16%
    college 15%
    university 15%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 29%
    Health care and social assistance 10%
    Retail trade 9%
    Accommodation and food services 7%
    Wholesale trade 6%
  • average household spending / yr
  • mortgage payments $3,559
    cell and internet $479
    home renovations $2,712
    rrsp's $673
    lotteries $110
    health insurance $293
    appliances $342
    furnishings $665
    computer hardware $228
    auto / truck purchase $2,469
    auto / truck lease $538
    air travel $294
  • agriculture
  • total number of farms 290
    livestock farms 7
    oilseed farms 47
    wheat farms 53
    farms using internet 128
    Report printed: September 25, 2017
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data